MBA Full-time (12 months)
At a glance
MBA Master of Business Administration
|1 year (full-time)|
|Mode of study|
The Durham MBA will transform your career by enhancing your key business and leadership capabilities, enabling you to excel in a fast-moving global business environment. More
The Durham MBA will transform your career by enhancing your key business and leadership capabilities, enabling you to excel in a fast-moving global business environment.
Combining theory and practical business experience, the Durham MBA will advance your knowledge and capabilities within a personalised career pathway closely aligned to your own professional aspirations.
The Durham MBA is continually enhanced to ensure you perform at the cutting-edge of your profession. Both challenging and inspirational, the programme will take you on your journey to achieve your career goals.
Personalise your pathway
Our MBA programme includes a combination of core modules and specialist pathways, giving you the opportunity to develop your knowledge, skills and capabilities and specialise in specific areas most suited to your own professional needs.
The Entrepreneurship pathway is designed to provide you with the knowledge, skills and capability of management and corporate entrepreneurship, including the ability to create your own new business venture. You will also have the opportunity to attend master classes run by industry experts, as well as receive one to one mentoring from experts in the industry.
This pathway will enable you to build your consultancy capability by critically examining the complexities of managing projects in a business context including planning, monitoring, quality control and closure. You will explore the intricacies of leadership, culture, change and motivation of project teams. You will also have the opportunity to work within a company where you can put your knowledge and theory into practice.
As the role of technology continues to increase in importance to the world of business, this pathway will enhance your in-depth knowledge of business-analytics techniques and give you a critical insight into technology innovation. On this pathway you will increase your range of skills to interpret results and the relevance of them for your company. You will also develop the ability to choose appropriate techniques to apply to challenges and fully understand the role of technology as a game changer in terms of creating new products or markets.
You will study the following core modules
- Accounting and Finance
- Economics for Global Business
- Leading and Managing People
- Operations and Technology
- Strategic Management
- The Boardroom Exercise
- Strategic Business Project
- International Business in Context.
- Management Consultancy
- Project Management
- New Venture Creation
- Technology Innovation
- Business Analytics.
International Business in Context
As part of your MBA programme you will visit an international business overseas. In addition to attending language classes throughout the year, you will visit leading international companies where you will test and examine academic business approaches in global companies and gain an appreciation of the complex nature of the different dimensions of business. This will help you to appreciate the challenges of global business and also give you the opportunity to apply your new language skills into practice.
Strategic Business Project
Throughout your study, you will source, research and then produce a detailed report on a business project you have undertaken at an organisation of your choice. This consultancy exercise will give you the opportunity to analyse and evaluate tangible business issues and apply the knowledge you have acquired in the classroom.
The Boardroom Exercise
Each pathway also benefits from the Boardroom exercise, which is one of the most challenging but rewarding aspects of our MBA. The module is a real-life simulation of a boardroom and will give you the opportunity to apply the concepts and theories learnt during the core modules to a real board-level management team in an international organisation. This will allow you to enhance your analytical, critical thinking and strategic management skills and will also give you the opportunity to network with a number of different business professionals to develop key business relationships.
To find out more about the modules available to students studying at Durham University please click here.
Please note: Current modules are indicative. Information for future academic years may change, for example, due to developments in the relevant academic field, or in light of student feedback.
Learning and Teaching
Course Learning and Teaching
The full-time MBA Programme is delivered through a mixture of sessions including lectures, case studies, individual and group presentations. Some sessions are delivered by guest speakers who are practitioners in the field.
Students study 7 core modules, and select 5 elective modules which enables them to undertake more in-depth study of particular topics. This is followed by a 15,000 word dissertation or Business Project to allow students to carry out independent research and develop their skills in analysis and scholarly expression, using an appropriate theoretical framework. They are supported in writing their dissertation through the study of research methods, and attending individual meetings with an allocated supervisor, who monitors their progress and provides advice. Where students choose to complete a Business Project rather than a Dissertation, this can be self-sourced or arranged by Durham Business School. The Business Project allows an opportunity to put new skills into practice in the real world, working on a live project with a regional, national or international company.
Students will typically attend 20 hours per week of core teaching in Term 1. In Terms 2 and 3 students would, on average (and dependent on elective choices), attend 12.5 hours per week of core and elective teaching. In addition, students have the following opportunities:
(1) A Boardroom Simulation Activity in Term 2, integrating academic learning from core modules into a live boardroom situation (compulsory)
(2) An International Study Week at an overseas location in Term 2, giving students the opportunity to learn about the business, economy and culture of another country, gain an ‘insider perspective’ on international businesses and network with key business staff.
(3) A Charity Consultancy Project in Term 3
Our MBA “Leading Edge Programme” incorporates skills development, career management and the Durham Speaker Series and runs throughout the academic year. Students have the opportunity of unrestricted individual meetings with a Career Consultant throughout the year and during induction they attend a three-day Personal and Team Development residential activity and additional workshops over three days. In Term 1, students can attend 19 hours of various workshops; 29 hours in Term 2 and 21 hours in Term 3 to enhance their interpersonal skills and career management. Students also have the opportunity to participate in the London City tour, the monthly Durham Speaker Series events and the Annual Durham Convention.
Outside of timetabled contact hours, students are expected to undertake their own independent study in preparation for teaching sessions, assignments and other forms of assessment including exams, and general background reading to broaden their subject knowledge. All members of teaching staff are also available to provide additional support on a one-to-one basis via weekly consultation hours.
Subject requirements, level and grade
What do I need to apply?
- At least three years’ continuous post-graduation work experience in positions demonstrating a high degree of responsibility.
- Upper Second Class Bachelor Degree, or international equivalent
- Lack of formal qualifications is not necessarily a barrier to admission; managerial experience is also a key consideration for entry to our Full-time MBA programme. In such cases, we may ask you to submit a portfolio of evidence demonstrating capability in areas such as your management experience, including critical thinking skills and communication skills. Alternatively you may be required to provide a well-balanced GMAT score of a minimum of 600 (Durham GMAT code: BBB-W0-80).
- IELTS of 7.0 or above in IELTS with no element below 6.0, or 102 or above in TOEFL IBT with no element below 23.
How do I apply?
You will need to complete an online application form.
You should upload any supporting documents you wish to accompany your online application form or send them to the Postgraduate Admissions Office.
Only files of type .doc, .docx, .gif, .jpg, .pdf, .png, .rtf are permitted to be uploaded.
The maximum file size is 5MB.
Whilst we do not have formal application deadlines for the Full-time MBA, we recommend that you apply as early as possible to maximise the opportunity for scholarships, and to ensure you have met any outstanding conditions in time to apply for your student visa (if applicable).
If you are successful at the initial review stage, we will invite you to attend an interview. This gives you the opportunity to discuss your choice, and visit the School and Durham City. We hold several MBA open events throughout the year where we arrange interviews.
If you are an overseas applicant and are unable to attend an interview in person, we can arrange an interview for you via Skype or telephone.
Postgraduate Admissions Office - Tel: +44 (0)191 334 1000.
English Language requirements
Please check requirements for your subject and level of study.
How to apply
Fees and Funding
Fees and Funding
Full Time Fees
|EU Student||£30,000.00 per year|
|Home Student||£30,000.00 per year|
|Island Student||£30,000.00 per year|
|International non-EU Student||£30,000.00 per year|
Note: Fees are subject to review and change in-line with inflation.
Please also check costs for colleges and accommodation.
Scholarships and funding
Open Days and Visits
Changes to Master of Business Administration (2019)
|Removal of inactive link.|
What our students think
A Durham MBA graduate's goal to make his company the ‘Uber’ of content production.
Energy and Green Finance Program Manager, Foreign and Commonwealth Office – Brazil
“I am very glad to have had the opportunity to study at such a prestigious place and I feel empowered to take my management career to the next level”
Full-time MBA 2016-17
It’s been a great experience and a fantastic way to develop essential business leadership skills. Overall I would say that the Durham MBA will help you to develop an invaluable ‘skills toolkit’ that will benefit you throughout your career.
I received an excellent piece of advice from my Alumni Mentor who urged me to ‘seize every opportunity’ and so I did. I attended lectures in lots of different subjects, including astronomy!
If I had one piece of advice for prospective MBA students it would be to make the effort to mix with other students and world-renowned academics in fields other than your own. You’ve got one of the world’s leading universities on your doorstep so make the most of it.
There was a real mix of nationalities and backgrounds within my student group. I’d ideally like to acquire additional experience in marketing or consultancy in the Middle East, Thailand or perhaps South Africa. I believe that my Durham MBA will open up a range of excellent international career opportunities.
Jun King Lee
The main reason I chose the Durham MBA was value for money. For a top 10 UK MBA, Durham offered one of the best value in terms of tuition fees, modules covered, international study trip and, best of all, an amazingly diverse cohort. In addition, the Durham MBA offered a unique 15-month programme which includes a 3-month internship.
I have an internship in London, which was school-sourced by the Careers Team. The Careers Team are helpful and approachable and are there to assist the MBA cohort on career enhancement.
In terms of the modules covered, the Durham MBA was comprehensive, covering all essential business subjects with a good mix of academic and practical learnings. My MBA highlight was the Boardroom Activity. A highly competitive exercise spanning three weeks, it provides a platform to put theory into practice in a safe environment doing a simulation of corporate decision-making.
To conclude, my journey on the Durham MBA was rewarding both in terms of professional development and networking, paving the way for me to become a business leader of the future.
I decided to do my MBA at Durham University mainly because of the course structure as well as rankings. I am totally satisfied and happy with the decision I made. The course is designed in a way that it gives you a very concise and compact study experience in one year.
The residential trip at the start of the programme was extremely good and we got to know the entire cohort away from the business school. The assignments during the programme challenged us to think beyond the regular curriculum and inculcated a research mind-set in us. The real-life boardroom activity at the very end of the course helped us apply everything we have learnt and also gave us a competitive platform to perform. The strategic business project module was of great help for me as it opened doors to a new industry sector. I did a project with the NHS and later had the opportunity to continue my internship with one of their Trusts as well as do post study work.
The MBA journey took me out of my comfort zone and helped me develop a holistic approach in life. It has equipped me with the right competencies and knowledge to tackle future challenges and will help me achieve my career aspirations confidently.
When I applied to the Durham MBA program I was hoping to use my MBA experience as an opportunity to take my career in a new direction, and for that reason I found the Durham MBA program to be the perfect fit for my needs. The intensive one year MBA program at Durham provides a very solid platform of business skills, built through the essential core modules, which students can then build upon with various elective modules that allow them to tailor the program to their own interests.
Furthermore, the Careers Development team were enormously helpful throughout the year, putting on numerous workshops and hosting guest speakers, that were beneficial to students looking to change career paths and to those looking to further themselves in their current positions and industries.
The incredibly diverse cohort of students also added to my wonderful experience in Durham - I was able to not only network with individuals from all over the word, but working in various multicultural teams throughout the year provided additional insight into how business is carried out around the globe. Overall, I found the MBA program at Durham provided exceptional value – both in terms of time and money – and I know that I wouldn’t be where I am now without the skills and knowledge I gained during my time at Durham.
The Durham Full-time MBA was a life changing experience for me - it opened doors to the business management world. Now I am confident that I am ready to go. I came to Durham Business School FT MBA for its prestigious reputation and more importantly for its comprehensive business management course content and full committed learning experience. After I completed the program, I found that it was a particularly beneficial experience for me to learn, inspire and make lifetime friends with colleagues from variety of professional and cultural background.
All the modules designed to compliment one another, especially Strategy Management which links all modules into an overview of a CEO`s mind from soft skill perspective and hard skills aspect. Boardroom exercise enlightened me how important it is to manage Non Executive Directors’ egos and self-management in order to be successful in my future career.
Furthermore, I really appreciated the opportunity of my internship project. I took the first step to test and dive into the waters in the ocean of startups in London. I found that I could apply everything I learned and what surprised me even more was that I learned so much more cutting edge business management concepts, practical business practices from startup founders, big corporates` Innovation department. Two modules I found were essential foundation to be a startup founder that were Economics and Strategic Innovation. I finally realized that these two modules were meant to enable me to understand the power of technology economy, and to analyze the possible trends of technology economy. Therefore I am able to reduce the risk and make best possible informed decision before invest my time, energy and funds to my own business.
The Durham MBA was a great mix of academic and practical learnings and the programme offered a repertoire of essential skills such as networking, models of decision making, corporate responsibility to help students stay current in today's business world with an emphasis on both local as well as global perspectives. The inclusion of international study visits within the MBA schedule further enhanced the experience which I feel prepared me well to undertake senior management roles on completion of the programme.
Having lived and worked in several Asian and south-east Asian countries, my academic and professional experience has been largely transnational. I felt the need to expand my knowledge and experience at a transcontinental level. In my researches for the right business school, Durham was a preferred choice not only because of the rich academic environment but also because if its emphasis in development of the 21st century management and leadership skills via the Careers Development team.
The MBA programme is perfectly designed to prepare us for the challenging business world at a global level. The core modules and a vast choice of elective modules helped me to tailor my MBA according to my career aspirations. I would particularly like to mention about the Strategic Business Project, which I conducted with Royal London Group, the largest mutual funds, insurance and investment company in the UK. This module was extremely beneficial as it has been a break from classroom learning and provided a chance to work within an organisation and gain experience, and also the prospect of building network and a potential career path. Furthermore, being a part of a very diverse MBA cohort and the international study trip to Mannheim Business School in Germany offered me an excellent opportunity to expand my business knowledge and business network at a global level.
Overall, the meticulously designed Durham MBA, which trains students in all areas of business, instils and hones core and critical business skills, is undoubtedly an extraordinary MBA programme that I would recommend to any aspiring management students.
The Careers Team strives to assist MBAs on the road to success, whether returning to the industry they were from or exploring new options. Throughout the MBA program, the team actively organises relevant events, seminars and workshops. These activities polished my soft skills and added new industry knowledge to my B2B and B2C Sales and Marketing background. The case study assessment workshop was a good practice platform; it prepared me to face the competitive job market and increased my confidence level tremendously. Through networking with employers and connections with alumni my contacts have expanded, which I believe was particularly useful in my job applications process.
The Durham MBA offers a unique balance of knowledge and skill development through core/elective modules and the Career Development Program.
The MBA program structure is perfectly crafted to get you ready for the challenging business world. The Durham MBA expanded my business knowledge and has equipped me with entrepreneurial skills. It was great to be a part of a cohort with incredibly diverse background. A Strategic Business Project, Charity Consulting and Internship gives you a great opportunity to apply your learning and skills to the real world business issues. At the same time, an International Study Tour to Shanghai has helped me to get global exposure and expand my business network.
Overall, my journey at Durham University Business School has been a truly rewarding experience, boosting my confidence to take on bigger challenges in life and transforming me into a business leader.
The Durham MBA has been a life enriching and a transformational experience that has prepared me to secure a leadership position in management.The Durham MBA has a dedicated faculty deliver module content based on current research to a diverse cohort; I have learned a lot by working in multi-cultural teams. The career development programme equipped me with the skills required to perform well in job interviews and assessment centres.
Sérgio is currently Strategy Director at OMD, the world's most awarded media agency. He talks to the British Council about his Durham MBA and subsequent career.
After 10 years working in the public sector I decided to cement the skills and experiences acquired on-the-job by undertaking a FT MBA. I felt that I needed to gain a recognised accreditation to enable my career to develop during the period of economic turbulence and a challenging job market. I also hoped the MBA would open up new opportunities in new sectors.
Durham has the triple accreditation that was important to me. It is well recognised as a leading business school and from my initial pre-visit to an open day the school felt professional, fast moving and yet personal.
The MBA has given me a broader perspective on so many aspects of national and international business. I personally feel more confident in business and am passionate to learn more from exceptional individuals. Formal learning from the Business School, and informal learning through the Leading Edge programme and from the individual students in our cohort, has stretched and challenged my thinking.
I am currently on my first year-long rotation on the Future Executives Programme for Lloyds Banking Group. The programme is for MBA graduates who also have substantial management experience and the potential to be future leaders of the bank. My first rotation is as Deputy Programme Director in Risk Infrastructure. Doing an MBA at Durham has been pivotal to my career. It has enabled me to apply for, and successfully get, a job that would not have been open to me prior to the MBA.
A Business Project at one of Germany’s largest car dealerships - Gottfried Schultz - brought my MBA studies to a conclusion.
The project followed the Business School’s concept of combining theory and practice, which we had already appreciated during the studies in Durham. In this context, it gave me the opportunity to apply a mix of newly gained knowledge and previous work experience in a complex academic research project at a client’s site.
With a strong customer-driven focus it was my primary objective to develop a holistic and sustainable solution for a certain issue, considering my limited resources in terms of time, budget and company specific insight.
In close cooperation with the client I got the possibility to draw recommendations based on the collection and analysis of qualitative and quantitative data. I was delighted to hear that the results of my work built the basis for a meeting with 70 managers.
This project was a once in a lifetime chance to undertake a realistic consultancy project with all its advantages and benefits but without experiencing the full stranglehold of a client-consultant relationship.
Through my MBA at Durham, I have built significant knowledge in the subjects of business and management, which enables me to aim much higher in my career aspirations. I am confident that I will know what questions to ask and how to identify areas of further professional development in business management work.
Furthermore, the MBA was enriching far beyond the subject area knowledge. It was a valuable experience to work with such a diverse and multi-cultural group of classmates. As a career-changer, I benefited enormously from the personal and career development opportunities throughout the programme, from strategic consulting with a local charity to learning presentation skills from trained actors.
I suppose the benefit from the programme can best be measured by my change in employment. Prior to my MBA I worked as a therapist in healthcare. I now hold two positions involved in commissioning healthcare: Business Manager and Strategy Manager. I would not have been considered as a viable applicant to either of those positions prior to my MBA.
The Durham MBA certainly fulfilled, and in fact largely exceeded, my expectations.
I did a fair bit of research before deciding to apply to Durham University Business School. In summary, I think I absolutely made the right decision given its triple accreditation, well-balanced core modules, elective choices, Leading Edge training, and various extra-curricular activities including but not limited to the boardroom simulation and international study tour. Additionally, Durham is the kind of quiet and picturesque location required to dedicate yourself to a full-time MBA programme.
One of my personal highlights of the entire course was our trip to Sri Lanka where we explored sustainable textile manufacturing at MAS and Brandix, which are the two largest textile exporters of the country. Their approach to business ethics as well as corporate social responsibility profoundly influencedme , particularly when considering that the country had been subject to a terrible civil war for many years. Moreover, seeing world-class textile manufacturing facilities literally in the middle of the jungle is a picture I will never forget.
I just moved back to Frankfurt and will soon start a new job combining my technical and business knowledge in one role.
I did a fair amount of research before applying and the cost of the course, combined with Durham's position in the rankings, the range of electives offered and the 'extras', such as the boardroom activity and international week, made it very attractive.
I wanted to keep my MBA as broad-based as possible and focus on areas which I hadn't had a chance to explore in my career to date. The core modules provided a good overview of the key functional areas which are important to any business, and the elective modules I chose allowed me to explore areas of personal interest such as small business management and leadership. The international enterprise module also allowed me the opportunity to work on a real business issue for a cinnamon plantation in Sri Lanka, an experience which I view as unique and which certainly makes the Durham MBA stand out from the other courses out there.
I now have a broader knowledge base than 12 months ago, a new network spanning the globe, and have greater confidence in my own abilities. I am currently working in an advisory capacity for a handful of small businesses and will be focusing on trying to expand this offering over the next few months. However, if I choose to go back into the world of traditional employment, I have no doubt that the MBA has provided me with knowledge and skills which will be appreciated by a future employer.
My engineering background gave me strong technical knowledge and my team leader experience the necessary skills to manage people, but I had no knowledge about business. I must confess that the MBA radically opened my mind on this aspect. It helped me understand the significant role of the macro-environment and its impacts on the company's operations and strategy. Today, I am a product manager, a strategic position that would have been difficult to achieve without my MBA experience.
The programme had a well-balanced choice of core and elective modules that can fit each student's interests. I was looking for an international experience which was fulfilled by the presence of more than twenty nationalities in the student body. Such diversity was impressively useful to build a strong international network.
I have acquired hard business knowledge and have considerably improved my soft skills through workshops from Leading Edge and teamwork. The boardroom activity was useful to apply the theory acquired during the first term and also to assess oneself in a really challenging situation.
The MBA is a wonderful experience that requires a lot of personal investment and hard work but which brings much more in return. Possibilities to learn come from all directions, from high quality academics to infinitively interesting cohort members.
The vast range of electives on offer on the Durham MBA gave me a valuable global understanding of the business environment and how it functions. It gave me a new range of skills that now aids me in effectively steering the direction of my career. It helped me to procure the academic grounding to approach a myriad of business operations. I definitely feel more prepared for unfamiliar business situations and challenges, and more confident in taking them on. The world is changing. The learning gained on the Durham MBA programme helps me to change my career accordingly.
Moreover, collaborating with like-minded international students from different sectors and backgrounds during the programme was beneficial to my personal and professional growths. I learnt a lot from my peers as well as from the academics. The Durham MBA was an invaluable way to expand my network and international experience and I will undoubtedly draw upon this many times during my future career.
I chose Durham University Business School because I had studied at undergraduate level at Durham and knew that the University's reputation for excellent academic rigour was well founded. The year long course also appealed as I didn't want to be out of work for more than a year. Durham proved to be an excellent choice. The modules were challenging and fast-paced and I was able to take the electives that I felt would be most relevant to my career.
The cohort was incredibly diverse and had 25+ nationalities represented. The global nature of business means that what you learn from the members of the cohort is almost as valuable as the course itself. While we learnt academic skills and techniques, we also learnt 'soft' skills in workshops such as networking and presentation skills that will prove useful.
I have learnt many things as part of my MBA. The skills, techniques and contacts mean I am confident about my future endeavours. I have taken the role managing a start-up in London and the skills I have obtained mean I am much more capable of dealing with the variety of business issues that will arise now and in the future.
My MBA really helped me to excel in my professional career. After graduating with distinction, I rejoined bank Al Habib Ltd, one of the leading commercial banks in Pakistan and was soon promoted as Head SME Division. I moved to the US in 2009 and now work for HAB bank in Manhattan as Senior Manager Correspondent Banking.
MBA, graduated 1981
Current role: Senior Vice President/Director, Marketing Integration Executive, Merrill Lynch/Bank of America
I grew up in Washington, D.C. and went to undergraduate college at Georgetown University, also in Washington, D.C. So I wanted to have the “away” experience for my postgraduate degree. I have relatives who lived near Newcastle so had visited Durham and thought it was beautiful. I applied on a whim, never thinking I would be accepted to a program of 30 students, but I was! It was one of the best experiences of my life. I was far from home but felt welcomed by the university and the community.
I was exposed to diversity of thought because my classmates came from various countries (only half were from the UK) and were also varied in their ages and work experiences. I have remained friends with many of my classmates and have stayed connected to the university through the alumni network. For the last few years I have served on the Development Board of the North American Foundation for the University of Durham.
Juan Carlos Sanchez Mujica Dunand
Chief Financial Officer (CFO), HITEC Global Holding Ltd
“One of the main benefits of studying the Durham MBA is definitely the networking this programme offers. I had the opportunity to meet outstanding professionals and students, which helped me realise the different ways of conducting business throughout the world”
Senior Relationship Manager, Barclays
“A determining factor to choose Durham was the Business School’s top rankings in research, student experience and its return on investment. Moreover, in terms of career advancement, the fact the Business School has a global alumni network and partnerships with major global industry players was paramount in choosing to study here”
Financial Controller, PFC Marine
“I would recommend the Durham MBA to anyone considering how to progress in their chosen career or move to a different sector, it truly does open doors and gives you the skills, knowledge and confidence to succeed. Support from the careers team throughout has led to many new and exciting opportunities and I have now secured a new role"
Senior Associate Engineer, Caterpillar India Private Limited
“One of the most rewarding experiences for me was to be able to meet different people from different professional backgrounds and countries. I made friends for a lifetime. I can reach out to them any time in my career for support, advice and opportunities.”
The Boardroom Activity
We prepare our MBA students for the real business world
A key component of the MBA programme, our unique Boardroom Activity integrates academic learning from the core modules into a live boardroom situation. It is designed to replicate the tensions of a real leadership challenge to develop the life skills required in a business environment.
Students work in small teams to simulate the behaviour of the executive team of a real-world organisation, following the company, monitoring its activities (e.g. regularly checking their website, collecting data from electronic sources, the financial press, and annual reports etc). The activity culminates in a role-play of a Boardroom meeting, where experienced company executives chair the session and provide guidance, direction and feedback.
Howard's entrepreneurial journey
Meet Howard Kingston
Howard Kingston, 2009 Durham full-time MBA Graduate, began his entrepreneurial career with a business plan. What initially started out as part of his Strategic Business Project, the business plan fuelled his next steps to starting his journey as the successful entrepreneur he is today.
Co-founder and CMO of Adludio, the world’s leading Sensory Advertising Platform, Howard’s current entrepreneurial mission is to transform the traditions of advertising as the next generation of mobile advertising. Specialising in advert optimisation, the sensory advertising platform uses touch and sensory feedback technologies to create advertisements proven to be memorable by consumers.
Also a writer for The Huffington Post, Marketing Lecturer at General Assembly in London and Founder of Startup Remarkable, a website where he shares his insight on helping startups and entrepreneurial businesses effectively grow their marketing and social media, Howard adds value to every step of his entrepreneurial journey.
A “two-fold” benefit
the Durham full-time MBA will ensure you have the skills and knowledge to be a success.
Howard defines the Durham full-time MBA as a “two-fold” benefit; as the programme gives you the opportunity to develop your own business ideas and a place to share those ideas. Howard’s entrepreneurial inspiration first began with the business plan he developed during his MBA, which he found very useful for advancing his work experiences and developing his personal career aspirations. He was also able to share his ideas in the Blueprint Enterprise Challenge, Durham University’s annual student enterprise competition which he went on to win.
With opportunities to develop critical knowledge and business skills which are used in real situations, the Durham full-time MBA experience offers an invaluable experience for your future career.
Where is Howard now?
Howard would not be where he is today if he had not taken the steps he took during his MBA at Durham, as he knows each decision is part of the journey.
Howard’s company, Adludio is now four years old and consists of a team of 20 people. The company has had great success, and was recently named Best Advertising Company at Techcrunch’s Europa Awards 2016.
“There are a lot of changes in global markets, and so there is never a better time to start your own business, and the Durham full-time MBA will ensure you have the skills and knowledge to be a success.” – Howard, Kingston
THE DURHAM MBA
DOWNLOAD YOUR FULL-TIME MBA BROCHURE
Your Durham MBA journey will challenge, inspire and provide you with business knowledge and experience which will enable you to enhance your career aspirations. It will also expand your network and further develop the capabilities you need to succeed in a dynamic and rapidly changing world.
The MBA and its specialist pathways
Our MBA programme includes a combination of core modules and specialist pathways, giving you the opportunity to develop your knowledge, skills and capabilities and specialise in specific areas that are most suited to your own professional needs. There are three pathways to chose from Consultancy, Entrepreneurship, Technology. Below you will find an overview of the Durham MBA, and a brief introduction to the Consultancy and the Entrepreneurship pathways.
Overview from the pathway leaders
"It’s been a great experience and a fantastic way to develop essential business leadership skills. Overall I would say that the Durham MBA will help you to develop an invaluable ‘skills toolkit’ that will benefit you throughout your career."