- Each of the MSc Management programme routes has its own core and elective modules. Please consult course content for details of which modules are relevant to your chosen programme.
- The modules below apply to the current academic year and may be subject to change in the future. It is provided as an indication only.
Arts, Heritage and Tourism Marketing
- Marketing for tourism
- Destination marketing and events management
- Introduction to arts, culture and heritage marketing
- Visitors’ agenda and experience
- Visitor engagement
- Leisure society and contemporary issues
Business Economics and Accounting
- Markets, information and transaction costs
- Organisations, costs and the profit motive
- Competition and welfare
- Strategic behaviour by firms
- Global business and the macroeconomic environment
- Performance and business decisions
- Corporate financial statements and their interpretation
- The role of management accounting information
Buyer Behaviour and Marketing Communications
- Integrated Marketing Communications (IMC) and the Customer-Oriented Organisation;
- Customer Behaviour Analysis - a historical perspective;
- Marketing communications and the purchasing environment;
- Attitudes, emotional responses, and the buyer's learning history;
- The behavioural perspective model - an integrative framework;
- Promotional activities, information processing and the buying decision;
- Marketing communications and the Stone Age brain - an evolutionary perspective;
- Individual versus organisational buying decisions;
- Managing marketing communications - predicting and controlling buyer behaviour.
- Core concepts: the nature of change; organisational effectiveness and the nature of change management; process models.
- Recognising and diagnosing the need for change: recognising the need for change; diagnostic models.
- Managing the people issues: power, politics and stakeholder management; the role of leadership in change management; communicating change.
- Shaping implementation strategies and managing the change: effective change strategies; maintaining control.
- Interventions: types of interventions.
- Sustaining change: the role of performance measures in the management of change; managing and monitoring the implementation; modes of intervening to sustain the change.
Competitive Strategies and Organisational Fitness
- Selection and adaptation: The foundation of Organisational Ecology
- Forms and populations
- Emergence and demise of organizational forms
- Legitimation and Competition, Density dependence and Density delay
- Age-dependence of organisational Mortality Hazard
- Markets and the Socio-Demographic (Blau) Space; Tastes
- Organisational Niches
- The dynamics of Niche-width
- Resource partitioning
- Organisational status, typecasting, middle status conformity
- Cascading Organisational Change
- The fog of change
- Legitimating change, Leadership
- Changing market position and organisational consequences
- Organisational blueprints and employment relations
- The role of the consultant;
- The client relationship;
- The engagement as a project;
- Exploring the problematic situation;
- Influencing change;
- Evaluating an assignment and the team.
Contemporary Issues in Entrepreneurship
The following list of topics is indicative:
- Corporate entrepreneurship
- Country case studies
- Policy for enterprise
- Entrepreneurial experience and learning
- Ethnicity and entrepreneurship
- Family firms
- Gender and entrepreneurship
- Geography of entrepreneurship
- Habitual entrepreneurs
- International entrepreneurship
- Knowledge and technology-based firms
- Management buy-outs/buy-ins
- Social entrepreneurship
Corporate Finance for Managers
- An Introduction to Corporate Finance and Corporate Governance;
- Cost of Capital;
- Capital Structure;
- Payout Policy;
- Mergers and Acquisitions
- Financial Distress
- Corporate Governance and the Theory of the Firm;
- The Board of Directors;
- The rationale for, and impact of, Best Practice Codes for corporate governance;
- Investors and corporate governance;
- Insider ownership and corporate performance;
- Executive and Board remuneration decisions;
- The market for corporate control: theory and evidence;
- Corporate governance and corporate finance: capital structure and investment decisions;
- International aspects of corporate governance.
Decision Making and Business Modelling
- Data description and information presentation;
- Probability and probability distribution;
- Statistical inference and market research;
- Correlation and regression;
- Inventory control and quality control;
- Risk, uncertainty and decisions;
- Queueing analysis;
- Linear programming.
East Asian Business and Management
- Comparative business systems
- East Asian regional economic and business governance
- East Asia economic miracle, crisis and recovery
- Japanese business and management
- South Korean business and management
- Offshore Chinese business networks
- Mainland China I: economic reform
- Mainland China II: emerging business and management
- East-West organisational and management learning and development
- East-West business champions and pathfinder development
- Theoretical perspectives on the employment relationship
- Key actors in employee relations, including unions, managers, and employer assocation
- Management-workforce relations and negotiations
- The role of collective bargaining and negotiation in the employment relationship
- Participation and involvement at work – engaging employees in workplace and strategic decision-making
- Workplace conflict in all its manifestations, and means of resolving these
- Employee relations in multinationals, and the relationship between national business systems and employee relations
Employee Reward Strategy
- Rewards and motivation; the social, legal and economic context; the importance of equity, fairness, consistency, and transparency
- Reward management philosophies and strategies
- Determining the relative worth of jobs/roles
- Determining the market rate
- Designing and implementing pay structures
- Variable pay for performance: individual, group and company-level
- Paying for skills, competencies, and flexibility
- Employee benefits, pensions and non-financial rewards
- Executive renumeration
- International reward management
- Evaluating reward management
Entrepreneurship and the Entrepreneurial Process
- Entrepreneurship and the economy
- Entrepreneurial process overview
- Economic perspectives
- Entrepreneurial business
- Sociological perspectives and types of entrepreneur
- Personality perspectives
- Cognitive perspectives
- Organisation context: knowledge and technology-based firms; corporate entrepreneurship; family firms; social entrepreneurship
- Outcomes – firm and entrepreneur performance
- The content of this module will focus on the following theme: “Ethical Leadership: Decision Making in Global Business Environments”
- Topics will include:
- Accounts of Corporate Social Responsibility
- Ethical Thought and Business Ethics
- Models of Ethical Decision Making
- The Paradox of Business Ethics (definitions and the relation between morality and law)
- Business Ethics Management - The role of stakeholders
- The relation between Employers and Employees
- Costs for control and short-term decision making
- Budgeting and performance measurement
- Cash flow forecasting and working capital management
- Long-term corporate decision making and managerial incentives
- Investment appraisal and real options
- Corporate debt management
Financial Planning and Control
- Understanding Cost Behaviour.
- Short term Budgeting.
- Resource Allocation and Capacity Costs.
- Activity Based Costing Systems and Activity Based Management.
- Financial Measures of Performance, International Dimensions.
- Balanced Scorecard.
- Incentive Measures and Performance.
Fundamentals of Finance
- An introduction to the financial theory
- The valuation of risky future cash flows
- Stock valuation
- Bond valuation
- Risk & return and portfolio theory
- Asset pricing models
- Market efficiency
- Introduction to options and futures contracts
Further Topics in Organisational Behaviour
- How can we understand individuals' experiences of work and management?
- Identities and identification at work
- Everyday organisational life (e.g. boredom)
- Informality at work (e.g. humour)
- Personal relationships at work
- Internal politics at work
- Management and the body (e.g. non-verbal communication)
- Working lives and home (e.g. telework)
- Dissatisfaction and resistance at work
- Globalisation: forces, drivers, debates: the new competitive environment
- The Global Expansion of the Corporation – challenging traditional market expansion
- International business theories and frameworks
- The BRIC (emerging markets) economies and Bottom of the Pyramid strategies challenging the traditional market entry strategies of multinational corporations and transnational corporations
- Managing in organisations operating across borders: beyond strategy, structure, systems
- Typologies of international organisations – emerging new organisational forms
- Intra-firm collaboration
- Inter-firm collaboration: strategic alliances
- International entrepreneurship and small and medium size enterprises
- Mergers and Acquisitions
- Global marketing in the firm; Initiation of internationalization; Internationalization theories; Development of the firm’s international competitiveness
- The political and economic environment; The social cultural environment; The international market selection process
- Selecting market entry mode; Export, intermediate and hierarchical entry modes; International buyer-seller relationships
- International buyer-seller relationships; Exploring suitable marketing mixes; Seeking marketing effectiveness and resource efficiency (Glocal approaches)
- Organisation and control of the global marketing programme
Global Supply Chain Leadership
- Global Supply Chains and Leadership:
- Drivers for economic globalization (labour costs, resources, regulation, etc.)
- Corporate strategy
- Design of Supply Chains
- Impacts and Alternative Visions for Supply Chains
- Cultural impacts
- Human and environmental health impacts
- Decision Making and Operations:
- Outsourcing and Partnering decision making
- Conflict resolution in partnerships and contracts
- Inventory policy decisions
- Trademark, protection of intellectual property
- Litigation and dispute resolution across borders
Green Supply Chain and Logistics Systems
- Green Supply Chains:
- Overview of Green Supply Chain Management
- Evolution of Green Legislation
- Life-Cycle Approach to Green Supply Chain Management
- Green SCOR Model
- Sustainable Development
- Green Logistics Systems:
- Structure of Green Logistics Systems
- Inbound, Production, Outbound and Reverse Logistics
- Green Logistics Management Strategies
- Green Logistics Service Providers
Human Resource Development
- Introduction: the nature and scope of HRD
- Skills, training and strategic HRD
- HRD policy and practice: organizational, national and international contexts
- Critical: HRD: power and influence within political systems
- Learning theories and models
- Identification of learning, development, and training needs
- Design and delivery of learning interventions
- Evaluating learning interventions
- Leadership and Management Development
Human Resource Management
- The nature of human resource management
- HRM, performance and commitment
- Recruitment and selection
- Performance appraisal
- Diversity and equal opportunities
- Downsizing and HRM
- International HRM
Innovation and Technology Management
- The role of innovation in the evolution of new markets
- Invention and innovation
- The influence of architectural and modular innovation on competitive implications
- The role of alliances and strategic manoeuvring in establishing new markets
- How innovations are communicated
- Assets of the firm and innovation management
- New product development
- Distributed innovation, open innovation, and the implication of diversity on innovation
- Breakthrough innovation
- Technology-led vs Design-led innovation
Mergers and Acquisitions
- Overview of M&As;
- Takeover tactics and takeover defence;
- Leveraged transactions and corporate restructuring;
- Target valuation;
- Empirical tests of M&A performance;
- Value creation through M&As;
- Cross-border acquistions and risk.
Moral and Corporate Trust: Trust and Business Ethics
- Topics will include:
- Moral Trust in Regulation and Compliance
- Contractarian Ethical Theories and Trust Relations
- Loyalty and Trust in Global Business Environment
- Trust in Volatile Contexts
- Trust Repair
- Trust and Impartiality
- Review of the role of Trust in Business
- The International Business Environment
- Currency Risk and Currency Risk Management
- Foreign Direct Investment
- International Capital Budgeting
- Multinational Cost of Capital and Capital Structure
- Country Risk Analysis
New Venture Creation
- Entrepreneurial process and new venture creation
- Opportunity recognition and development
- Environments for entrepreneurship
- Entrepreneurial strategies
- Business plan and resource requirements
- Creating the organisation - role of the entrepreneur and team formation
- Obtaining venture and growth capital
- Managing rapid growth
- Corporate venturing, university spin-offs and social entrepreneurship
Operations and Supply Chain Management
- The nature and scope of operations strategy
- Design of products and services
- Process design
- Management of materials
- Planning and control
- Quality management
- The nature and scope of supply chain management
- Supply network design
- Inter-organisational relations, e.g. partnerships, trust and power
- Introduction to organisational behaviour.
- Individual differences: personal and mental ability.
- Management of attitudes and work motivation.
- Leading others.
- Organisational culture.
- Managing group dynamics and teamwork.
- Decision-making in organisations.
- Trust within organisations.
- An introduction to the management of change.
- Projects and organisational strategy.
- Organisational structure.
- Project definition.
- Project planning techniques.
- Risk management.
- Time compression.
- Project Teams.
- Project review and performance.
- International projects.
Retail Marketing Management
- An introduction to retailing
- Strategic planning in retailing
- Retail institutions characterized by ownership, strategy mix, Web, non-store, and other forms of non-traditional retailing
- Understanding consumer behaviour
- Information systems and marketing research retailing
- Trading-area analysis and site selection
- Retail organization and human resource management; and operations management
- Merchandise management
- Pricing in retailing
- Establishing and maintaining a retail image, and promotional strategy
- Integrating and controlling the retail strategy
- Understanding Service Products, Consumers, and Markets
- Applying the 4Ps of Marketing to Services
- Managing the Customer Interface
- Implementing Profitable Service Strategies
- The module covers four inter-linked areas:-
- Development of Social Marketing: History and origins of modern social marketing; Philanthropy, propaganda and persuasive communications; Philosophical underpinnings
- Disciplinary Approaches to Behavioural Change: Behaviour Analysis and Behaviour Change; Behavioural Economics; Marketing/Management; Psychology
- Social Marketing Process: Situation Analysis; Segmentation, Targeting and Positioning for Social Marketing; Barriers, Benefits and Competition ;The 4 Ps in Social Marketing; Social Marketing Promotion; Evaluating, Planning and Budgeting; Social Marketing Ethics
- Fields of Application: Crime and Anti-Social Behaviour Prevention; Education; Environmental Conservation; Health and Well-being; Not-for-profit and Charities Marketing; Social Problems/Issues
Society and Sustainability
- The content of this module will focus on the following theme: “Society and Sustainability: Well-Being and Risk Assessment”
- The relation between suppliers and competitors (ethical sourcing and fair trade)
- Social Entrepreneurship
- The Role of Governments as Stakeholders
- Risk Assessment and the Impact of Technology
- Ethical decision making in areas of conflict
- Business Ethics and Immigration Policies
Strategic Brand Management
- Part 1: The socio-cultural meaning of brands: A semiotic act of naming a product– from products to brands; Semiotics and the symbolic meaning of brands; Brands as symbolic resources for self and social identities; The principles of cultural branding
- Part 2: Brand equity: Brand equity from financial and consumer perspectives; Stakeholders and brand equity
- Part 3: Managing brands: Brand strategies; Brands and advertising; Global brands
Strategic Marketing Management
- The Nature and Scope of Marketing
- Segmentation, Target Marketing and Positioning Strategies
- Strategic Location Management
- Marketing Research
- The Marketing Mix – Product, Price, Promotion, Place
- Strategic Brand Management
- International Marketing
- Marketing and Innovation
- Marketing in Other Industries
- Strategic Thinking and Scenario Planning
- Concepts of strategy.
- Strategic purpose.
- Environmental and industry analysis.
- Analysing resources and capabilities.
- Sustainable Competitive Advantage - including sources of advantage (cost and differentiation) and sustainability.
- Corporate strategy - including vertical, horizontal and international scope, methods of development and managing synergy.
- Corporate culture and strategy.
- Strategic management processes.
- Managing strategic change.
Strategy Simulation and System Thinking
- System dynamics as a modelling method and feedback thinking
- Causal loop diagrams
- Stocks and flows
- Time delays
- Model structure and nonlinear behaviour
- The modelling process
- Software used to build models
- Building and analyzing models
- Management flight simulator (or microworld)
The Entrepreneur’s Environment
- economic and policy environment, external market environment, internal firm environment
- Drivers and barriers in firm start-up and growth
- Market failures and policy intervention
- Hard and soft support forms of policy intervention
- Financial systems and capital access
- Attitudinal and financial challenges to securing finance
- Market environmental context and managing the external environment
- Social capital and the roles of networks
- International market environment and international strategies for entrepreneurship and innovation
- Personal task environment
- Building and sustaining the innovative and entrepreneurial organization
- Corporate environment: clusters, and large-small firm relationships
The Science of Leadership
- What processes lead to the perception of leadership and facilitate social influence and human performance?
- Major theories which underpin our understanding of leadership which may include:
- Implicit theories of leadership ·
- Understanding alternative views of knowledge and their relation to effectiveness ·
- Social exchange and social justice theories ·
- Social identity theory and leadership ·
- Leadership and change ·
- Effects of ethical versus destructive versus sustainable leadership
Work and Society
- The changing context of work
- Meanings and orientations to work
- Power and management control in organisations
- Organisational culture
- Emotional and aesthetic labour
- Discrimination at work; equality and diversity
- Organisational misbehaviour
- Language, rhetoric, and organisational communication
- Managing time at work
- Service work