Contemporary Business Analytics in a Research-Led Environment

A collaborative programme bringing together the expertise and knowledge of Durham University Business School and the Department of Computer Science.

Modern business relies more and more on analytics for understanding and predicting customer behaviour, monitoring and optimising its processes and managing and supporting suppliers. Understanding the use of big data for business is a key skill in today’s global market.

Our one year, full-time MSc in Business Analytics is designed to help you understand the role of business analytics within an organisation, and help you gain insights from data through decision-making techniques, algorithms for big data, machine learning, and natural language techniques for social media analytics.