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Experimental Methods in Business Research Group (EMBR)

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The adoption of controlled experiments is one of the most important trends in business research. It largely stems from the desire to move beyond empirically documenting correlations of factors to establishing causation.The Experimental Methods in Business Research Group (EMBR) provides an umbrella for the development of the research infrastructure and the intellectual environment for experimental-based research at Durham University Business School, as well as the Durham University research community at large. The research group is interdisciplinary and includes members from outside the Business School from Psychology and Political Science. Find out more.


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