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22 February 2023 - 22 February 2023

1:00PM - 2:00PM


  • Free

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Join us online on Wednesday 22 February for a Durham DBA taster session on Marketing Theory and Practice. The session will be delivered by Professor Gretchen Larsen (Associate Professor in Marketing). 

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The Durham DBA Module Taster Session: Marketing Theory and Practice

What to expect from the taster session: 

There is a widespread acknowledgement of the increasing importance of marketing-related occupations in the workplace. For example, the US Bureau of Labour Statistics biennial projections for jobs between 2016-2026 calculates a 23.3% growth rate for ‘market research analysts and marketing specialists’ - the 5th highest growth rate against an average of 7.4% for all occupations.

The aim of this module is to develop a critical understanding of marketing theory and practice, focusing specifically on key debates and cutting edge knowledge. In addition to examining the principles of marketing management; this module takes a broad approach to understand the complexity of marketing theory and practice, and the relationship between the two. 

To book a place on the session, please email our DBA programme team.

The Zoom link will be sent out one week before the session. A recording of the session will go out to those who registered.