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2017 Final

Dragons’ Den in Durham University: Celebrating 10 years of success!

In May 2017, Durham University Business School, with the support of blue chip companies such as E-On, Bentley and Santander, celebrated the 10th anniversary of its very own version of Dragons’ Den.

This competition drives entrepreneurial thinking and enables students at the school, individually or working in teams, to explore ideas for starting an enterprise. They gain experience of developing their ideas the then pitching these to expert business leaders. The competition is also a route for students to obtain funding to take forward their business ideas. Past students have found it an excellent learning experience, and a bit of fun. Teams have frequently gone on to actually start up their own ventures.

This year, three first place prizes were awarded in honor of the competition’s milestone, and because three of the finalists’ ideas were particularly strong. Each team received £1000 in prize money plus mentoring and support to take their business ideas forward.

Professor Ian Stone, joint organizer with Dr Julie Wilson said: “The 10th year of Durham University Business School’s Dragons’ Den competition produced many innovative venture ideas with many promising projects not making it through to the last five. The final was keenly contested and the high quality fo the pictures and ventures ideas is reflected in the Dragons’ decision to triple the prize money and make three awards this year."

"All teams are to be congratulated for developing business venture ideas which show great creativity and are also realistic in terms of the market. They are a credit to their respective course programmes and we will be happy to support them in taking the ideas forward."

The 2017 Winners Include

Alma Mater

A business to create an alma mater (alumni) giving community for the 638 universities in Indinezia

Team Leaders: Dzulfian Syafrian and Fauzia Yuniarti


An innovation company which combines different forms of technology to find solutions to old problems

Team Leaders: Erika Gouveia, Fadel Mohaidly, Julia Barrantes and Huiqin Liu


Creating the world’s first comfortable high-heeled shoes.

Team Leaders: Sandra Jurago and Mykola (Nick) Liasovskyi

Congratulations to all three teams! We wish you all the best on the future successes of your business ideas.