Marketing and Management (BA)
At a glance
BA Marketing and Management
|Mode of study|
Marketing at Durham is varied and dynamic. Our programmes adopt an interdisciplinary approach, drawing on knowledge from fields such as psychology, sociology, anthropology, philosophy and economics. More
Marketing at Durham is varied and dynamic. Our programmes adopt an interdisciplinary approach, drawing on knowledge from fields such as psychology, sociology, anthropology, philosophy and economics. In addition to understanding functional aspects of the subject which include areas such as strategy, consumer behaviour, branding, market research and communications; you will have the opportunity to develop specialisms in areas that interest you.
Flexibility – subject to successful completion of your first year – it may be possible to change your degree path to Business and Management. (Students who require a Tier 4 visa will need to check this is in accordance with the Tier 4 regulations which are in place at that time).
This year aims to develop a foundation of knowledge and skills in marketing and management. Students not only study the principles of marketing but have the opportunity to develop competencies in research, analysis and investigation, as well as achieving a foundational knowledge in the functions of business at both an environmental and organisational level. There are five core modules and a choice of further business, economics or language optional module. The modules work together to build your knowledge and develop key skills and techniques.
The second year sees the Business and Marketing degrees separate and students build towards their specialist areas, though half of the modules remain common. Investigative and key marketing skills are developed further and integrated across the entire second year as well as forming a basis for the third year.
The second year consists of four compulsory marketing modules and a further two optional management modules are chosen from a range which in the past has included Operations Management and Managing in Global Environment, for instance, as well as a foreign language.
You will study a further two elective modules which are chosen from a range which in the past has included modules in accounting, law, human resource management, entrepreneurship, for instance, as well as a foreign language.
Central to Year 3 is the Dissertation. The other core module is Strategic Management which brings together student knowledge, experience and skills from all three years to look at how organisations develop their strategy. The Dissertation and three optional modules allow you considerable opportunities to focus your studies on areas of special interest and to engage more closely with the School’s research groups through seminars and guest speaker programmes.
We review course structures and core content (in light of e.g. external and student feedback) every year and will publish finalised core requirements for 2021 entry from September 2020.
You may be able to take a work placement. Find out more.
Learning and Teaching
Course Learning and Teaching
Students on this degreee learn through a combination of lectures, seminars, tutorials, workshops, informal but scheduled one-on-one support, and self-directed learning, such as research, reading, and writing. All of these are supported by a state-of-the-art virtual learning environment, Durham University Online (DUO).
Seminars, tutorials, and workshops are much smaller groups than lectures, with tutorials often involving no more than eight students working with teaching staff; seminars and workshops can be larger but are still small enough to allow one-on-one interaction with teaching staff. Workshops also allow hands-on experience of solving business problems. This emphasis on small-group teaching reflects a conscious choice to enhance the quality of the learning experience rather than the quantity of formal sessions. In fact, the degree programme is designed to feature fewer formal sessions and more independent research as students move from their first to their final year.
Small-group teaching and one-on-one attention from the personal academic advisor (provided for all students when they enter the programme) are part of the learning experience throughout, but by the final year classroom time gives way, to some extent, to independent research, including a capstone dissertation– supported by one-on-one supervision – that makes up a third of final year credits. In this way the degree programme gives the student the opportunity to transform from a consumer of knowledge in the classroom to a generator of knowledge, ready for professional or postgraduate life.
These formal teaching arrangements are supported by “drop-in” surgeries with teaching staff and induction sessions that begin in the week before the start of the programme and continue at key times throughout each year of the programme.
Students can also attend an extensive programme of research-focused seminars where staff and visiting scholars present their cutting-edge research.
Subject requirements, level and grade
A proficiency in Mathematics is required. If not taken as an A level, a grade 7 (or grade A) in Mathematics at GCSE is required. We also accept the Core Mathematics Qualification at grade B in lieu of our GCSE Mathematics requirement.
A level offer – AAA
BTEC Level 3 National Extended Diploma/OCR Cambridge Technical Extended Diploma – DDD
IB Diploma score – 37
With 666 in higher level subjects. If Mathematics is not taken at higher level, then it is required at standard level 5.
- We consider all A Level subjects, with the exception of General Studies – therefore General Studies would not be included in any offer.
- We consider each application holistically, on an individual basis and against the other applications we receive. Whilst academic achievement is important, it is not the only factor that we consider when assessing applications and applicants who have achieved, or are predicted to achieve, close to our typical offer, but who have not met it exactly, will be welcome to apply if they have a strong application in other key elements, for example if they can demonstrate merit and potential through their personal statement or their reference.
- We welcome applications from those with other qualifications equivalent to our standard entry requirements and from mature students with non-standard qualifications, please email us for more information.
- Applicants for whom English is not their first language will be required to offer IELTS of 6.5 (no component under 6.0); or the University approved equivalent. We also require proof of English Language proficiency for students from the European Union.
- We are willing to consider applications for deferred entry from those who have well- structured plans for work or travel, for example. We may, however, need to restrict the number of deferred entry offers we make because we have to be careful not to fill too many of next year’s places in advance. However, if you do apply for a deferred place and are unsuccessful, you are welcome to reapply the following year.
- You are welcome to apply if you are taking resits; we do not make higher offers to students who declare resits.
- If you do not satisfy our general entry requirements, the Foundation Programme offers multidisciplinary degrees to prepare you for a range of specified degree courses.
English Language requirements
Please check requirements for your subject and level of study.
How to apply
Information relevant to your country
Fees and Funding
Fees and Funding
Full Time Fees
|EU Student||£22,900.00 per year|
|Home Student||£9,250.00 per year|
|Island Student||£9,250.00 per year|
|International non-EU Student||£22,900.00 per year|
The tuition fees shown for home students are for one complete academic year of full time study and are set according to the academic year of entry. Fees for subsequent years of your course may rise in line with an inflationary uplift as determined by the government.
The tuition fees shown for overseas and EU students are for one complete academic year of full time study, are set according to the academic year of entry, and remain the same throughout the duration of the programme for that cohort (unless otherwise stated).
Please also check costs for colleges and accommodation.
Scholarships and funding
Open Days and Visits
Open days and visits
Pre-application open day
Pre-application open days are the best way to discover all you need to know about Durham University. With representatives from all relevant academic and support service departments, and opportunities to explore college options, the open days provide our prospective undergraduates with the full experience of Durham University.
Please see the following page for further details and information on how to book a place: www.durham.ac.uk/opendays
Discover Durham Tours
Discover Durham tours offer a brief introduction to the University. The tour begins at one of our undergraduate colleges, where you will receive an introductory talk from a member of college staff, followed by a tour of the college by current students.
Overseas Visit Schedule
The course included business management modules so provided a basis for the business world... there is a wide range of modules to choose from which gives a broad spectrum.