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Business & Marketing

Develop a firm foundation in management and business practice, then tailor your studies.

from 3 - 4 years


CIM Graduate Gateway; Collegiate university; International opportunities; Placement opportunities; 5th in The Times & Sunday Times Good University Guide 2018

Business and Management

The BA in Business and Management programmes is specifically designed to provide the foundation you need to become a successful strategic manager. If you’re inquisitive and eager to learn more by investigating and researching, then this course is for you.

Throughout the programme, you’ll study modules that help you develop investigation and project skills. You’ll also learn from a variety of practical activities including developing a business plan for a new start-up.

This programme shares a common first year with the BA in Marketing.

Marketing and Management (BA)

The BA Marketing and Management gives you both a broad range of perspectives and in-depth expertise. Throughout the programme, you’ll learn from a variety of academic disciplines such as psychology, sociology, anthropology, philosophy and economics. And you’ll gain an understanding of strategy, consumer behaviour, branding, market research and communications. From these solid foundations you’ll build your own specialisms.

What’s more, you’ll develop your practical and research skills through business internships and placements, volunteering projects, student competitions and insight from the Department’s research seminar series. It’s an excellent combination to help you forge your marketing career in the real world of business.

What our students think

"The emphasis on group learning and presentations via intense seminars and group-work really showcased the knowledge and drive among the students. Additionally, having such a diverse set of students brought out strong debate and concluded with a great appreciation and understanding of how business is conducted within different cultures."

Tom Hepworth, Business (2010-13)

Life at the Business School

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