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MBA students explore sustainability challenges with GoodBrand and Nestlé Nespresso

Dean Sanders and Mike Thompson of GoodBrand, and Julie Reneau of Nestlé Nespresso, recently visited the Business School to run a sustainability and innovation workshop with the School’s Full-time MBA students.

Dean (Founder and Chairman, GoodBrand), Mike (CEO, GoodBrand) and Julie (Sustainability Strategy and Stakeholder Relationship Manager, Nestlé Nespresso) worked with Professor of Business Ethics Geoff Moore to deliver a segment of the Full-time MBA module Sustainability, Ethics and Change.

GoodBrand is an impact-led innovation consultancy that works with brands to effectively manage long-term business challenges related to sustainability. The workshop with students involved exploring GoodBrand’s Nespresso case study, in which they helped the business to assess continuity risks in their supply chain and to create a commercially sound model for the future.

Dean Sanders, Chairman of GoodBrand, said: “I have been very impressed today by the excellent facilities here at Durham University Business School. I learned a lot from the students in today’s session and was excited by their ideas and keen interest to get involved in the discussion.

From an external point of view, the School is leading the way in this arena and setting a great example. They are developing leaders with the capacity to identify, conceive and seize a competitive advantage from innovation that addresses externalities.”

Professor Geoff Moore said: “The session we ran with our Full-time MBA students today gave further insight into the sustainability challenges companies face. By defining and understanding problems of the modern world, individuals can help their companies identify risks, plan solutions and begin implementing plans to eliminate them.

Dean, Mike and Julie’s real-life case study, and how they took students through the several stages that this process is broken down into, was an insightful and beneficial exercise.”

GoodBrand's Sociovation® framework, which has been refined over twenty years, enables clients to effectively understand future risks and deliver sustainable solutions. The session at the Business School took an in-depth look at this and gave other real-life examples from GoodBrand’s work with clients such as Volvic and Kellogg’s.

Professor Geoff Moore and GoodBrand are collaborating to deliver a 3-day Executive Education course which will help attendees understand and implement Sociovation®. The course, ‘How Wise Leaders Innovate with Impact’, will be held at Durham University Business School on 5 - 7 June 2018. This is aimed at senior leaders who have a stake in their company's strategy, sustainability and innovation programmes.

Mike Thompson explained: “Rather than focusing on mitigation and compliance-related box ticking, our aim is to equip our course participants to turn these challenges into opportunities. This is not about morals or a ‘nice to do’, rather good business and wise leadership.”

To find out more about the course and enquire about attending, please click here.