The future ‘Uber’ of content production
Full-time Durham MBA alumnus Kiran Ramakrishna (2011/12) has lived in Paris, London and Durham since 2011, before deciding to move back to India in 2015 to start the content-writing company, Text Mercato.
Kiran has worked in the content industry for about ten years and has managed the delivery of 23 languages for global brands such as Expedia, Groupon, L’Oréal and more. Prior to Text Mercato, Kiran helped start the two companies, Oboulo.com (Bangalore, India) and Edit-place (London, UK).
The Durham MBA was on Kiran’s radar due to the Business School’s standing in the global rankings. Kiran also spoke with some of the School’s alumni, which influenced his decision to undertake the programme.
Kiran has benefited from the Durham MBA through the skills enhancement and tangible work-related opportunities the programme provides.
Kiran said: “The benefits are multi-fold. You undertake activities such as the Boardroom Exercise, group presentations and videos. It is not just about the study, but also the exposure to new information, people and situations.”
Kiran launched Text Mercato as he had identified the content market around the world is under-served and is also technologically challenged.
Kiran said: “The goal is to make Text Mercato the ‘Uber’ of content production. Our aim is to make content creation faster, better in quality, scalable and competitive in costing. This can be achieved by leveraging technology and sound processes. Having experience in the content industry helped me to understand there was a large underserved market and technology use was limited.”
Now, Text Mercato is working on algorithms and machine learning tools, which will take the company from being a platform into an automated artificial intelligence company. The tools will have the ability to pick data and write content, and analyse content quality without human intervention. The company aims to enter Middle East, APAC and then EU markets in a phased manner as part of their geographical expansion plans.
Kiran concludes: “If someone gives you a torch and asks you to find your way in business, you will have a higher rate of success by completing a Durham MBA.”