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Virtual event: Professor Marc Fischer (University of Cologne)

Wednesday, 10 March 2021
14:00 to 17:00

Marketing and International Business Research Centre Development Workshop

Topic: Publishing in Top-tier Marketing Journals

Workshop: Publishing in Top-tier Marketing Journals

Publishing in very top journals may seem like a daunting task and yet, it is a skill and an art that can be learned and trained. While it may not sound intuitive but there is a set of rules, norms, and expectations that should be safeguarded when ‘producing’ a manuscript. The goal of this workshop is to present and to discuss some of the key dimensions that are important developing research and papers when one targets the top journals.

We will discuss which kinds of contributions a paper can make, how these can be identified and effectively communicated, and how the review process can be understood and managed.


1. Identifying and Strengthening the contribution
2. Multi-method Research


Discussion on identifying contributions and research questions

3. Generating Research Ideas from Data
4. Reading and Understanding Reviews

Discussion on review process

Required preparation for participants

a) Think about your own research/dissertation projects and generate 1 question or issue that relates to defining the contribution of this work or its research questions, respectively.

b) Participants with experiences in submitting papers are asked to generate 1 question or issue that relates to the submission or review process. Participants who have not submitted a paper for review so far may also bring in topics for discussion, maybe related to the best submission strategy for a current paper.

Bio: Marc Fischer is Chaired Professor of Marketing Science and Analytics at the University of Cologne. His expertise includes the measurement and management of marketing performance, brand management and the optimization of marketing mix.

His articles have appeared in Journal of Marketing Research, Journal of Marketing, Marketing Science, Management Science, Quantitative Marketing and Economics, International Journal of Research in Marketing, Interfaces, and other academic journals. Seven articles won major awards or were finalists, including Gary L. Lilien ISMS-MSI Practice Prize (2x), JMR Paul E. Green Award, INFORMS Franz Edelman Award, JM & JMR Lehmann Award, and VHB Best Paper Award (2x). Dr. Fischer serves as an Associate Editor for Journal of Marketing and on the Editorial Review Boards of Journal of Consumer Research and International Journal of Research in Marketing.

He was a professor of marketing (part-time) at the UTS Business School, University of Technology Sydney, from 2014-2020. He is Morrison Faculty Fellow at the Anderson Graduate School of Management at UCLA, Los Angeles, a founding member of the Advisory Council of the Marketing Accountability Standards Board (MASB), Chicago, and serves on the Advisory Board of Analyx, Berlin, a company specialized in marketing analytics applications.

In 2001 and 2002, Dr. Fischer suspended his academic career to assume a position as associate at McKinsey&Company. He has consulted with various multinational companies from diverse industries, such as retail, automotive, pharmaceutical, transportation, media/entertainment, financial services, market research services, consumer-packaged goods, logistics services, and business services, and served as expert witness for international law firms, especially in matters of branding.

He is currently academic director of CEMS-MIM at the University of Cologne, which is a globally leading master program involving 34 top universities from 33 countries around the world.

In attending the Zoom meeting:

Please mute yourself and switch off the video camera during the seminar. Please send your questions via the chat window, and I will ask for the presenter’s attention. You can unmute yourself (and turn on the camera if you prefer) for the time of the question only.