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North East Initiative on Business Ethics - The effect of Disney animations on young people: being (un)prepared for organisational life

Wednesday, 30 January 2019
16:30 to 19:00
Prof Mark Learmonth and Dr Martyn Griffin
Durham University Business School, Mill Hill Lane, DH1 3LB

This presentation introduces the concept of ‘organisational readiness’: socio-cultural expectations about working selves that prepare young people for their future life in organisations. This concept emerges from an analysis of Disney and Studio Ghibli animations and how they constitute expectations about working life that may influence young people through their representations of work and gendered workplace roles.

The presentation offers new insights into the puzzle of women being encouraged to participate more directly in organisational life whilst continuing to be relegated to the side-lines in organisations.

More optimistically, it also points to ways in which future generations of employees may forge ways of constituting forms of gendered selves as yet hardly imaginable.

To book please visit the NIBE website