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CASE STUDY

Security Startup Opportunity for DUBS students

Durham University Business School alumnus Ugo Isiadinso (MBA, 2013) is involving two current students in the launch of his start-up company providing security products, Ugo Eye. This consultancy project is the final part of their postgraduate studies and will develop the marketing strategy of Ugo Eye.

“As a start up we need to keep our costs to a minimum, yet we need a first class marketing strategy to ensure our target consumers know about us and buy our products. As a DUBS graduate I know I can work with bright people who have just been immersed in the latest research on effective business growth,” comments Ugo, before going on to add,” It’s also really rewarding to help other students take their next steps.”

Ugo Eye designs, develops, and sells security electronic products such as intruder alarm systems and closed-circuit television linked to the latest smart technology so that consumers and businesses can keep an eye on their homes and businesses while away. Ugo aims to have sold at least 10,000 sets of his products to homes and businesses across Nigeria by the end of 2015.

DUBS students Xinxin Liu and Diana Sanchez de los Rios seem undaunted by the demanding targets set by their new client. “I have come to Durham University Business School because one day I want to have my own business. In addition, I have always been interested in marketing and consider marketing research an essential step for start-ups. Working with Ugo will help me to see the pressures and opportunities of growing a business from the start. It’s inspiring to think that in a few years time, I could be in the same situation as him,” observes Xinxin. Diana explains why she was particularly keen to be involved, “I have been interested in the challenges of marketing in different countries, as well as in the creation and management of digital media strategies throughout the course, so I see this project for Ugo Eye, and the experience that I will gain through it, as the chance to put my learning into practice and a key step in developing my international marketing career.”

The project for Ugo Eye is only one of over 60 business projects and internships that Durham University Business School MBA and Masters students will be working on as consultants this summer. Other organisations involved include Virgin Money, the National Health Service in Britain, and Castrol. The Business School will be looking for a similar number of projects next year. If you think that you are likely to have a suitable business issue in your organisation please contact corporate relations manager, Tracey Wallis Million before the end of 2015.

Ugo Isiadinso is also chairman of the DUBS Southern UK local association, which meets around London. To find out more about their events, check the events section of the website or email us.

For more information about Ugo Eye and its security products see www.ugoeye.com