We use cookies to ensure that we give you the best experience on our website. You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Our People

Dr Zach W. Y. Lee


Assistant Professor


Zach Lee is an Assistant Professor in Marketing at Durham University Business School. He holds a PhD degree from Hong Kong Baptist University. His research interests include online consumer behaviours (e.g., online consumer engagement), organizational and societal implications of IT use (e.g., workplace cyberdeviance), social media (e.g., adoption of social networking sites), and e-commerce (e.g., the sharing economy). He has organized tracks and mini-tracks on related topics in international conferences. He has published in international journals such as Information & Management, Journal of the American Society for Information Science and Technology, Electronic Commerce Research and Applications, and Journal of Marketing Analytics. Zach serves as an Associate Editor in Internet Research.

Research Interests

  • Online consumer behaviours (e.g., consumer engagement, omnichannel marketing)
  • Organisational and societal implications of IT use (e.g., technology addicition, cyberbullying, and cyberdeviance in the workplace)
  • Social media (e.g., misinformation, disinformation, social media firestorm)
  • Disruptive technology (e.g., Blockchain, Artificial Intelligence)

Research Groups


Contact Details

Assistant Professor
+44 191 3347248