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Mr Faisal Alfehaid

PhD Student


Faisal Alfehaid is a PhD candidate at Durham University Business School in international business, specialising in strategy. Faisal holds a Master’s degree in Management (MBA) from Qassim University, Business School in 2010. He then worked for a years in consulting, before being a lecturer at a Qassim University in 2015.

Thesis tile: “The Impact of Learning through International Strategic Alliances on Firm Diversification Decisions in Non-Diversified Economies".

Diversification has become a popular phenomenon when it comes to business strategies. In order to successfully implement a diversification strategy, firms need the require knowledge such as know-how and know-that. This knowledge is not easy to find or exchange in the markets. However, there are a few methods that may allow firms to acquire such beneficial knowledge. One of these methods is strategic alliance which could allow partners to access each other’s knowledge bases, allowing for gaining dynamic capabilities. Alliances successes in academic literature have measured by subjective and objective measurements including: financial survival, ownership stability, market share and duration, a partner’s level of relationship satisfaction and a partner’s innovation capability development. Therefore, we argue that learning as outcomes of alliances could positively impact diversification decision.

The study develops a theoretical model to examine how organizational learning from strategic alliances affects diversification decisions. The model of the study is new in many respects. First, it focuses on the context of a non-diversified economy. Second, the study model depends on organizational learning, which emphasises the importance of knowledge acquisition and dissemination from the alliance partner (linking interfirm and intrafirm knowledge transfer). Third, the theoretical framework illustrates the impact of strategic alliance (absorptive capacity of knowledge seeker and disseminative capacity of knowledge holder) on diversification decision through organizational learning in light of possible moderating effects of the nature of knowledge, resource commitment and formal and informal communication.

Research Interests:

  • International Business
  • Strategy
  • Entrepreneurship


43rd European International Business Academy Conference, Milan, Italy, December 14-16, 2017

EIASM Doctoral Seminar on research methods in marketing and management, Brussels, Belgium, October 2-6, 2017

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PhD Student