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Our People

Dr Christopher Williams

Associate Professor (Reader) in Management

Christopher’s research examines strategy and entrepreneurial dynamics in international companies. He has also developed a number of teaching cases on international companies and teaches with the case method.


Christopher spent two decades in industry before entering academia. During this time he worked for international companies such as GEC, Midland Bank, Informix Software and IMS Health, principally in innovative projects. He has lived and worked in 5 countries: the UK, Germany, The Netherlands, Canada and France, and holds degrees from Durham University, the Open University Business School, and University of London. He is also a Member of the British Computer Society.

Christopher previously held academic positions as Assistant Professor of Strategy at Amsterdam Business School in The Netherlands, Assistant Professor of International Business at Ivey Business School in Canada, and Associate Professor in the Strategy and Entrepreneurship Department at Neoma Business School in France.

Christopher’s studies have been published in numerous journals, including Journal of Management, Journal of Management Studies, Journal of World Business, Journal of International Marketing, Asia Pacific Journal of Management, Research Policy, R&D Management, Information Systems Journal, International Business Review and Journal of International Management.

He has also published a number of teaching cases on international companies such as 3M, Coca-Cola, Olympus, Philips, Tesco, Tesla, Sony, Starbucks and Xerox.

Research Interests

  • International Management
  • International Strategy
  • International Entrepreneurship

Research Groups


    Authored book

  • Williams, C. (2019). Management Consultancy for Innovation. Routledge.
  • Williams, Christopher (2018). Venturing in International Firms: Contexts and Cases in a High-Tech World. Routledge (Taylor & Francis Group).
  • Chapter in book

  • Williams, C. & van Eerde, W. (2017). A time use perspective on entrepreneurial initiatives in the multinational enterprise. In Global Opportunities for Entrepreneurial Growth: Coopetition and Knowledge Dynamics within and across Firms. Sindakis, S. & Theodorou, P. Emerald Group.
  • Williams, C., Takeshita, S., Gilles, M., Ruhe, C., Smith, J. & Troll, S. (2013). Leadership and preparedness to internationalize in the brewing industry: the case of Asahi Breweries of Japan. In The Global Brewing Industry: Markets, Strategies and Rivalries. Gammelgaard, J. & Dörrenbächer, C. Edward Elgar Publishing. 247-268.
  • Martinez, C. & Williams, C. (2012). An extended view of institutional domains and implications for the multinational enterprise. In Institutional Theory in International Business and Management. Tihanyi, László Devinney, Timothy M. & Pedersen, Torben Bingley: Emerald. 25: 43-63.
  • Williams, C. (2010). Subsidiary manager socio-political interaction: the impact of host country culture. In Politics and Power in the multinational corporation: the role of interests, identities, and institutions. Geppert, M. & Dörrenbächer, C. Cambridge University Press.
  • Journal Article

  • Williams, C., Du, J. & Zhang, H. (2020). International Orientation of Chinese Internet SMEs: Direct and Indirect Effects of Foreign and Indigenous Social Networking Site Use. Journal of World Business 55(3): 101051.
  • Williams, C., You, J. & Joshua, K. (2020). Small business resilience in a remote tourist destination: exploring close relationship capabilities on the Island of St Helena. Journal of Sustainable Tourism 28(7): 937-955.
  • Colovic, A. & Williams, C. (2020). Group culture, workplace diversity and organizational innovativeness: Evidence from Serbia. Journal of Business Research 110: 282-291.
  • Williams, C. & Durst, S. (2019). Exploring the transition phase in offshore outsourcing: Decision making amidst knowledge at risk.. Journal of Business Research 103: 460-471.
  • Williams, C. & Spielmann, N. (2019). Institutional Pressures and International Market Orientation in SMEs: Insights from the French Wine Industry . International Business Review 28(5): 101582.
  • Williams, C. & You, J. (2018). Building resilience in client organizations: the consultant’s challenge. Management Consulting Journal
  • Williams, C. & Allard, G. (2018). University – Industry Collaboration in R&D: The Role of Labor Market Rigidity. . R&D Management 48(4): 410-421.
  • Williams, C. & Vrabie, A. (2018). Host Country R&D Determinants of MNE Entry Strategy: A Study of Ownership in the Automobile Industry.. Research Policy 47(2): 474-486.
  • Williams, C. & van Triest, S. (2017). Product launch performance in hi-tech SMEs: newness to the firm and the role of management controls. . International Journal of Innovation Management 21(3): 1750022.
  • Du, J. & Williams, C. (2017). Innovative projects between MNE subsidiaries and local partners in China: Exploring locations and inter-organizational trust.. Journal of International Management 23(1): 16-31.
  • Williams, C., Colovic, A. & Zhu, J. (2017). Integration-responsiveness, local hires and subsidiary performance amidst turbulence: Insights from a survey of Chinese subsidiaries.. Journal of World Business 52(6): 842-853.
  • Williams, C., Lukoianova (Vashchilko), T. & Martinez, C. A. (2017). The Moderating Effect of Bilateral Investment Treaty Stringency on the Relationship between Political Instability and Subsidiary Ownership Choice.. International Business Review 26(1): 1-11.
  • Choi, S. B. & Williams, C. (2016). Entrepreneurial Orientation and Performance: Mediating Effects of Technology and Marketing Action across Industry Types. . Industry and Innovation 23(8): 673-693.
  • Spielmann, N. & Williams, C. (2016). It Goes With The Territory: Communal Leverage As A Marketing Resource. . Journal of Business Research 69(12): 5636-5643.
  • Williams, C. & Lee, S.H. (2016). Knowledge flows in the emerging market MNC: The role of subsidiary HRM practices in Korean MNCs.. International Business Review 25(1): 233-243.
  • Williams, C., Colovic, A. & Zhu, J. (2016). Foreign Market Knowledge, Country Sales Breadth and Innovative Performance of Emerging Economy Firms.. International Journal of Innovation Management 20(6): 1650059.
  • Choi, S.B. & Williams, C. (2014). The impact of innovation intensity, scope and spillovers on sales growth in Chinese firms. Asia Pacific Journal of Management 31(1): 25-46.
  • Williams, C. & Du, J. (2014). The impact of trust and local learning on the innovative performance of MNE subsidiaries in China. Asia Pacific Journal of Management 31(4): 973-996.
  • Williams, C. & Vossen, J. (2014). How open do MNCs need to be to extract value in open innovation? International Journal of Innovation Management 18(5).
  • Choi, S.B., Williams, C. & Ha, S.H. (2014). Institutions and broadband Internet diffusion in emerging economies: lessons from Korea and China. Innovation: Management Policy and Practice 16(1): 2-18.
  • Williams, C. & Kumar, M. (2014). Experiential learning and innovation in offshore outsourcing transitions. Advances in International Management 27: 437-465.
  • Ecker, B., van Triest, S. & Williams, C. (2013). Management control and the decentralization of R&D. Journal of Management 39(4): 906-927.
  • Choi, S.B. & Williams, C. (2013). Innovation and firm performance in Korea and China: a cross-context test of mainstream theories. Technology Analysis and Strategic Management 25(4): 423-444.
  • Allard, G., Martinez, C. & Williams, C. (2012). Political instability, pro-business market reforms and their impacts on national systems of innovation. Research Policy 41(3): 638-651.
  • Williams, C. & Martinez, C. (2012). Government effectiveness, the global financial crisis, and MNE internationalization. Journal of International Marketing 20(3): 65-78.
  • Williams, C. (2011). Client-vendor knowledge transfer in IS offshore outsourcing: insights from a survey of Indian software engineers. Information Systems Journal 21(4): 335-356.
  • Williams, C., Martinez, C., Gastelaars, E., Galesloot, L. & van de Kerke, D. (2011). Dutch MNE foreign expansion into developed and developing economies. Management International (Special Issue: Location strategies of multinational firms: towards new practices and theories?) 16(1): 31-44.
  • Williams, C. & Lee, S.H. (2011). Entrepreneurial contexts and knowledge coordination within the multinational corporation. Journal of World Business 46(2): 253-264.
  • Williams, C. & Ecker, B. (2011). R&D subsidiary embedment: a resource dependence perspective. Critical Perspectives on International Business 7(4): 297-325.
  • Williams, C. & Lee, S.H. (2011). Political heterarchy and dispersed entrepreneurship in the MNC. Journal of Management Studies (Special Issue: Revitalizing Entrepreneurship) 48(6): 1243-1268.
  • Choi, S.B., Lee, S.H. & Williams, C. (2011). Ownership and firm innovation in a transition economy: Evidence from China. Research Policy 40(3): 441-452.
  • Martinez, C. & Williams, C. (2010). National institutions, entrepreneurship and global ICT adoption: a cross-country test of competing theories. Journal of Electronic Commerce Research (Special Issue: Global E-Commerce) 11(1): 73-91.
  • Williams, C. & Lee, S.H. (2009). Exploring the internal and external venturing of large R&D-intensive firms. R&D Management 39(3): 231-246.
  • Williams, C. & van Triest, S.P. (2009). The impact of corporate and national cultures on decentralization in multinational corporations. International Business Review 18(2): 156-167.
  • Williams, C. (2009). Subsidiary-level determinants of global initiatives in multinational corporations. Journal of International Management 15(1): 92-104.
  • Williams, C. & Lee, S.H. (2009). Resource allocations, knowledge network characteristics and entrepreneurial orientation of multinational corporations. Research Policy 38(8): 1376-1387.
  • Williams, C. & Nones, B. (2009). R&D subsidiary isolation in knowledge-intensive industries: evidence from Austria. R&D Management 39(2): 111-123.
  • Williams, C. & Lee, S.H. (2009). International management, political arena, and dispersed entrepreneurship in the MNC. Journal of World Business 44(3): 287-299.
  • Lee, S.H. & Williams, C. (2007). Dispersed entrepreneurship within multinational corporations: a community perspective. Journal of World Business 42(4): 505-519.

Contact Details

Associate Professor (Reader) in Management
+44 191 3345314