Dr Ji (Karena) Yan
BA, MSc, PhD
Karena Yan is associate professor in Marketing at Durham University Business School. Her research focuses on two interfaces— innovation and technology management, and marketing. She works with international scholars and practitioners to investigate R&D investment and funding problems and apply rigorous methodological techniques to address them.
Dr.Ji Yan, Karena, is Associate Professor in Marketing in Durham University Business School. Her current main research interests fall into two interfaces – innovation and technology management, and marketing. In particular, her research focuses on cross-border innovation management, foreign R&D funds attraction, the innovation activities among customers, suppliers and competitors and integrate their processes to generate innovation performance. She has also worked on the topic of pricing and consumer behavior patterns. In terms of future collaboration, Karena is interested in working with industry and academics on collaborative research projects based on a range of topics such as (including but not limited to): pricing and promotion model, green innovation, implication of innovation constraints, innovation ecosystems, and in general understanding innovation strategies across complex knowledge network.
Karena has been published constantly in international leading/excellence level journals such as Research Policy，Journal of Product Innovation Management，British Journal of Management，Journal of Business Research，European Journal of Marketing，Marketing Letters，Journal of Economic Survey, etc. Her research has social impact that UK media Economics, The Sunday Times and BBC has reported her research.
Prospective PhD applicants with similar research interests are encouraged to send her a research proposal.
Karena has provided the academic advice in Knowledge Transfer Partnership (KTP) Project funded by Technology Strategy Board UK. She is Chair of Board of Examiners of MSc Marketing program, board member of Research Committee and Education Committee of Durham University Business School. Prior to joining Durham, Karena has completed her PhD in University of Cardiff. Her original PhD work in Cardiff was an investigation of consumer behavior patterns. Karena is currently teaching Global Marketing and Quantitative Research Methods at master's levels.
- New Product and Process Innovation
- R&D Management and University-Industry Collaboration
- Technology Management
- Marketing analytics on new product development
- Tsinopoulos, C., Yan, J. & Sousa, Carlos M.P. (2019). Abandoning Innovation Activities and Performance: The moderating role of openness.. Research policy 48(6): 1399-1411.
- Harris, R. & Yan, J. (2019). The Measurement of Absorptive Capacity from an Economics Perspective: Definition, Measurement and Importance.. Journal of Economic Surveys 33(3): 729-756.
- Hughes, M., Hughes, P., Yan, J. & Sousa, C.M.P. (2019). Marketing as an Investment in Shareholder Value.. British Journal of Management 30(4): 943-965.
- Tsinopoulos, C., Sousa, C. & Yan, J. (2018). Process Innovation: Open innovation and the moderating role of the motivation to achieve legitimacy.. Journal of Product Innovation Management 35(1): 27-48.
- Yan, J., Tian, K., Heravi, S. & Morgan, P. (2017). The vices and virtues of consumption choices: Price promotion and consumer decision making.. Marketing Letters 28(3): 461-475.
- Yan, J., Tian, K., Heravi, S. & Morgan, P. (2016). Asymmetric Demand Patterns for Products with Added Nutritional Benefits and Products without Nutritional Benefits. European Journal of Marketing 50(9/10): 1672-1702.
- Foxall, G.R., Yan, J., Oliveira-Castro, J. & Wells, V.K. (2013). Brand-related and situational influences on demand elasticity. Journal of Business Research 66(1): 73-81.
- Yan, J., Foxall, G.R. & Doyle, J.R. (2012). Patterns of Reinforcement and the Essential Value of Brands: II. Evaluation of a Model of Consumer Choice. The Psychological Record 62(3): 377-394.
- Yan, J., Foxall, G.R. & Doyle, J.R. (2012). Patterns of Reinforcement and the Essential Value of Brands: I. Incorporation of Utilitarian and Informational Reinforcement Into the Estimation of Demand. The Psychological Record 62(3).
- Oliveira-Castro, J.M., Foxall, G.R., Yan, J. & Wells, V.K. (2011). A behavioral-economic analysis of the essential value of brands. Behavioral Processes 87(1): 106-114.