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International Symposium on Social Marketing and Behavioural Change

22 June 2009 - 23 June 2009
09:00 to 17:00
Durham Business School
This symposium explores the notion of behaviour and behavioural change and what it means within a social marketing context. Social marketing represents an increasingly important field in which the tools and frameworks traditionally associated with commercial marketing are applied in order to encourage changes in behaviour that benefit the individual, community or wider society. Its domain covers many areas, from public health and environmental conservation through to crime prevention and philanthropy. Whatever its sphere of activity, however, behaviour lies at the heart of social marketing research and practice.

This symposium explores the notion of behaviour and behavioural change and what it means within a social marketing context. The symposium will consist of short presentations of papers and work in progress, with discussions. Working notes will be produced and distributed to participants. The keynote guest will be Prof Gordon Foxall, Distinguished Research Professor, Cardiff Business School, UK.

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