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Durham University

Durham Law School

Staff profile

Publication details for Dr Anca Chirita

Chirita, Anca D. (2015). Google's Anti-competitive and Unfair Practices in Digital Leisure Markets. Competition Law Review 11(1): 109-131.

Author(s) from Durham


The purpose of this article is to reflect on the critical use of commitments in the Google case
and to analyse and review the matrix of facts that have been highlighted in the academic and
practitioner literature. Therefore, the core areas of reflection in this contribution are: relevant
markets; barriers to entry; network and lock-in effects; dominance; and, potential anticompetitive,
as well as unfair practices as regards commercial advertisements. The analysis of
the online search-engine market is complemented by the comparative insights offered by the US
class action against Google’s Android mobile applications. In the EU, a similar trend is
noticeable in the complaining tone of Google’s competitors. When this is coupled with the
transitional period of the mandate of the newly appointed Commissioner for Competition and
the political sensitivity over the potential to misuse search-engine users’ personal data to serve
commercial purposes, such as boosting its advertising revenues, the giant Google swims in
uncertain waters.