Cookies

We use cookies to ensure that we give you the best experience on our website. You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Durham University

Department of English Studies

Staff

Academic Staff

Publication details for Professor Claire Warwick

Carim, L. & Warwick, C. (2013). Use of social media for corporate communications by research-funding organisations in the UK. Public Relations Review 39(5): 521-525.

Author(s) from Durham

Abstract

This research sought to explore the implications of social media for organisations’ business functions, to help inform organisational approaches to challenges presented by social media. UK-based research-funding bodies provided the focus of this study, and a literature review, quantitative survey and focus groups involving relevant communications professionals were undertaken. Findings show that most UK-based research-funding organisations have adopted social media channels for corporate communications, drawing chiefly on microblogging, video-sharing and social networking sites. Building a dialogue with stakeholders is a prime reason for using social channels, yet one-way ‘broadcasting’ of information is widespread. Web, media or communications/marketing teams generally manage social media channels. A minority of organisations have policies governing social media use by staff. Social media performance is mainly measured using quantitative metrics.

Support Staff