Find out about some of the previous events held by Durham Energy Institute:
DEI Seminar Series: A Perspective on Strategic Intervention
In this talk, he develops a Strategic Approach to increase the Global Trade of Supply-side Companies by reducing the elements to a ‘Simple Proforma’ that everyone can carry around in their head. He emphasises Prior-preparation and goes on to outline the design of a Template for a Strategic Framework and Targeting Methodology that is universally applicable and suggests how to Build a Learning Organisation and ways to Close High-value Transactions.
The Exemplars illustrate how his asymmetric interventions have transformed British Engineering and Technology-SMEs into Global Players by adjusting their ‘Route-To-Market’. Malcolm seeks to extend this Mission to wider areas of Commercial Activity.
Whenever he can, he promotes the idea that business is decided on the User’s perception of the ‘Better Value-Proposition’ which renders the ‘Better Product Theory’ not only redundant, but facile.
Accordingly, Strategy, the Business Process designed to exploit the Product, always takes precedence over Engineering Excellence in any procurement situation; thereby reinforcing his notion that Technology is rarely the ‘Key to Growth’.
Malcolm Storey is a Strategist who’s lived and worked in Africa, the Middle East and London; he’s won Business in India, the UK and Indonesia and facilitated transactions in Europe and the USA.
Malcolm’s exposure includes Minerals Processing, the Upstream and Downstream Oil and Gas Industries and the Engineering and Technology Sectors. He holds a PhD in Offshore, Supply-side Relationships and was a Top Salesman with General Electric (USA).
Contact lynn.gibson@Durham.ac.uk for more information about this event.