Find out about some of the previous events held by Durham Energy Institute:
Informing and nudging: influencing consumers’ energy related decisions
Why does providing information not always change consumers’ behaviour? How can resistance to change be overcome? These are question that I will address in this lecture in relation to energy issues.
Our society is in a transition towards a new energy system and for this new system to be optimal a reduction in energy consumption and larger flexibility in energy supply and demand is crucial. Actively involving energy consumers play a crucial role in this, as they can reduce their energy use and have flexible capacity that will help to balance the grid. However, consumers tend to resist technological changes that are involved to achieve this. Often, providing information is seen as a tool to overcome these barriers. However, information does not always lead to behaviour change. I will go into factors why this may be. Also, I will go into alternative strategies that may be able to nudge consumers in the desired direction.
Geertje Schuitema is a Lecturer in Consumer Behaviour and Technology Adoption at UCD Energy Institute and UCD College of Business. Her research focuses on understanding which factors influence sustainable consumer behaviour, including the adoption of enviromental technologies and the acceptability of environmental policies, and how this can be changed.
She received her PhD degree in Social and Behavioural Sciences from the University of Groningen, the Netherlands, and was a Research Fellow at the University of Aberdeen, UK Aarhus University, Denmark before joined UCD in 2014.
Please register for the 'Informing and nudging lecture' via EventBrite.
Alternatively, watch the lecture through live-streaming at 6pm on 13 April
Contact firstname.lastname@example.org for more information about this event.