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Durham University

Careers & Enterprise Centre

Using Social Media

Social Media and your job search

What is social media?

Social media are websites and applications that enable users to communicate, network, create and share content, with other users via the internet. Research indicates that there is in excess of 3.8 billion social media users worldwide, and the figure is projected to rise (wearesocial.com 2020).

High Fliers’ The Graduate Market in 2020’ states that more than half of graduate recruiters confirmed that they had also stepped-up use of social media for 2019-20, and many are also using recruitment, networking and event hosting apps such as Handshake and Debut. As a student or graduate job hunter, it is important to utilise social media to access opportunities and to reach individuals and businesses (including employers, professional bodies, universities etc.) that you are interested in.

Utilised correctly, social media can be an excellent tool to help you:

  • Source opportunities (vacancy opening and closing dates, careers competitions, business challenges and events etc.)
  • Research employers, job sectors and explore career pathways
  • Make professional connections, network and uncover the ‘hidden’ job market
  • Learn about sector/ company cultures and their employees
  • Build a professional online presence and promote yourself (or business) profile to prospective employers/clients

Getting started with social media

See our Social media and your job search help sheet (in the resources section below) for an introduction to: what different social media platforms are used for; how employers use social media to recruit and network; how you can utilise social media to build your online presence and demonstrate your employability; how to use social media to aid your career planning and enhance your job search; common pitfalls to avoid.

For Durham employer events updates and useful careers information, follow @careersatdurham Twitter, Facebook and Instagram.

Resources