Cookies

We use cookies to ensure that we give you the best experience on our website. You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Courses

N510 Marketing and Management with Business Placement BA Undergraduate  2018

Essentials

UCAS code N510
Degree BA
Mode of study Full Time
Duration 4 years
Location Durham City
Typical Offers A-Level
AAB
International Baccalaureate
36
Please also check Requirements and Admissions.
Alternative qualifications

www.durham.ac.uk/undergraduate/apply/entry-reqs

Department(s) Website www.durham.ac.uk/business
Email business.ugadmissions@durham.ac.uk
Telephone +44 (0)191 334 0232

Course Summary

Description

Marketing at Durham is varied and dynamic. Our programmes adopt an interdisciplinary approach, drawing on knowledge from fields such as psychology, sociology, anthropology, philosophy and economics. In addition to understanding functional aspects of the subject which include areas such as strategy, consumer behaviour, branding, market research and communications; you will have the opportunity to develop specialisms in areas that interest you.

Flexibility – subject to successful completion of your first year – it may be possible to change your degree path to Business and Management. (Students who require a Tier 4 visa will need to check this is in accordance with the Tier 4 regulations which are in place at that time).

Year 1

This year aims to develop a foundation of knowledge and skills in marketing and management. You not only study the principles of marketing, but have the opportunity to develop competencies in research, analysis and investigation, as well as achieving a foundational knowledge in the functions of business at both an environmental and organisational level.

Core modules

You will study five core areas of study

  • Analysis, Research and Business Skills I
  • The Changing World of Business
  • People, Management and Organisations
  • Marketing Principles
  • Financial Information for Managers

Optional modules

You will study a further elective module, which in previous years have included:

  • Economics and Psychology of Decision Making
  • New Venture Creation
  • A foreign language

Year 2

This year aims to develop students’ functional knowledge of marketing.

Core modules

A series of core modules which cover the key functional areas of marketing

  • Strategic Brand Management
  • Integrated Marketing Communications
  • Consumer Psychology
  • Marketing Research Methods

Optional modules

You will study a further two elective modules which are offered from a list which in the past have included:

  • Information Systems
  • Operations Management
  • Consulting in the Public Sector
  • Human Resource Management
  • Entrepreneurship
  • Managing in a Global Environment
  • Principles of Business Law
  • A foreign language

Year 3

All of our degrees offer you the option of spending your third year gaining practical experience on a business placement. Business placements are a great way to develop your employment marketability and to engage with employers early in their recruitment pipeline. We actively encourage you to explore this as an option within your degree. A placement requires a minimum of forty weeks of work experience, normally, between mid-June of one year and mid-August of  the next year. The placement begins in the summer following completion of the second year, and this then becomes the third year of a four-year degree programme. This allows you to really explore and understand your job and to find out if the career or company is for you.

  • You will develop your practical skills, confidence and maturity.
  • You can focus on a specific career path -many employers recruit graduates from their placement programme.
  • You will be able to contextualise your studies better, be more mature in your attitude to work.
  • You may decide to draw on your working experiences and access a more fulfilling dissertation research subject.
  • You will gain invaluable job search and graduate research skills by engaging in the competitive placement recruitment process.

To ensure you are getting the most out of your experience, we support your placement in a number of ways:

First Year Bootcamps help you to develop your Placement Strategy and to identify and develop those skills and competencies that will be critical to ensure you are attractive to potential placement employers. These typically involve Employers, Placement Mentors, representatives from Colleges, Societies and the Volunteering Community in Durham.

Second Year Workshops support you through the placement application process and allow you to develop into a supportive student group to travel along the road of gaining a placement together. They enable you to get to know those students who will return with you in the fourth year. Workshops typically involve employers, and former placement students.

The DUBS Placement Programme includes a series of employer-led events which take place throughout term 1 and 2 and is open to all first year and second year placement students. The skills sessions and networking events allow students to develop essential employability skills as well as providing valuable insight into the recruitment process.

Placement Mentors We have a mentorship scheme whereby former placement students share their experiences of the application process and placement with first and second year students and those out on placement. . If you become a placement mentor on your return to University you can continue to develop your interpersonal skills and slide back into your University life with another key role which may well develop a new sense of belonging as well as another valuable contribution to your CV

Placement Tutors Whilst you are on placement you are assigned a tutor who will visit you, liaise with your employer and ensure you gain the most from your experience.

The Business Placement year fees are set annually by the University y.  For the definitive amount of the Business Placement year fees payable please contact our Placement Administrator, Vicky Anderson [victoria.anderson@durham.ac.uk]

*The offer of a place on a ‘with placement’ degree does not imply that Durham University Business School guarantees to find the student a placement. The Business School, in association with the University, will assist students in finding and applying for placements, but it is the responsibility of the student to apply for and to obtain a placement (which is subject to approval by the Business School). In the event that a student is unable to obtain a placement, transfer to the equivalent ‘non-placement’ programme is guaranteed provided the student is eligible to transfer on academic grounds. In line with Home Office rules, students from outside the EU will transfer onto the ‘with business placement’ programme only once they have successfully secured a placement (normally at the end of their second year of study). Therefore due to visa requirements, we recommend that international students interested in the business placement year as part of their degree apply for this programme when making their application to us via UCAS.

Year 4

Central to this year is the Dissertation. This allows you to conduct an extended, independent Research Project on a Marketing topic of your own choosing, under the close supervision of an academic member of staff. 

Core modules

  • Dissertation
  • Strategic Management

Optional modules

You will study three further elective modules, which will allow you to develop your study of specific areas of marketing.

The range of optional modules in previous years have included:

  • Global Marketing
  • Social Marketing
  • Retail and Services Marketing
  • Contemporary Issues in Management
  • Leadership
  • Corporate Responsibility
  • Corporate Entrepreneurship
  • Corporate Governance
  • Design Thinking
  • Work, Organisation and
  • Asia and the Pacific Rim
  • A foreign language

Course Learning and Teaching

Students on this programme learn through a combination of lectures, seminars, tutorials, workshops, informal but scheduled one-on-one support, and self-directed learning, such as research, reading, and writing. All of these are supported by a state of the art virtual learning environment, Durham University Online (DUO).

Seminars, tutorials, and workshops are much smaller groups than lectures, with tutorials often involving no more than eight students working with a professor or lecturer; seminars and workshops can be larger but are still small enough to allow one-on-one interaction with tutors. Workshops also allow hands-on experience of solving business problems. This emphasis on small-group teaching reflects a conscious choice to enhance the quality of the learning experience rather than the quantity of formal sessions. In fact, the degree programme is designed to feature fewer formal sessions and more independent research as students move from their first to their final year.

Small-group teaching and one-on-one attention from the personal academic advisor (provided for all students when they enter the programme) are part of the learning experience throughout, but by the final year classroom time gives way, to some extent, to independent research, including a capstone dissertation—supported by one-on-one supervision—that makes up a third of final year credits. In this way the degree programme gives the student the opportunity to transform from a consumer of knowledge in the classroom to a generator of knowledge, ready for professional or postgraduate life.

These formal teaching arrangements are supported by “drop-in” surgeries with teaching staff and induction sessions that begin in the week before the start of the programme and continue at key times throughout each year of the programme.

Students can also attend an extensive programme of research-focused seminars where staff and visiting scholars present their cutting edge research.

Admissions Process

Subject requirements, level and grade

In addition to satisfying the University’s general entry requirements, please note:

  • We require AAB from A-levels. We consider all A-level subjects, with the exception of General Studies – therefore General Studies would not be included in any offer.
  • A strong proficiency in Mathematics is required. If Mathematics is not taken as an A-level subject, a grade A in Mathematics at GCSE is required. We particularly welcome the introduction of the Core Mathematics Qualification and we will accept a Core Maths Qualification (grade B minimum) in lieu of our grade A in GCSE Mathematics requirement. We consider each application holistically, on an individual basis and against the other applications we receive. Whilst academic achievement is important, it is not the only factor that we consider when assessing applications and applicants who have achieved, or are predicted to achieve, close to our typical offer, but who have not met it exactly, will be welcome to apply if they have a strong application in other key elements, for example if they can demonstrate merit and potential through their personal statement or their reference.
  • Typical IB score 36 to include 665 in higher level subjects. If Mathematics is not taken at higher level then it is required at standard level 5.
  • We welcome applications from those with other qualifications equivalent to our standard entry requirements and from mature students with non-standard qualifications, please email us for more information.
  • Applicants for whom English is not their first language will be required to offer IELTS of 6.5 (no component under 6.0); or the University approved equivalent. We also require proof of English Language proficiency for students from the European Union.
  • We are willing to consider applications for deferred entry from those who have well- structured plans for work or travel, for example. We may, however, need to restrict the number of deferred entry offers we make because we have to be careful not to fill too many of next year’s places in advance. However, if you do apply for a deferred place and are unsuccessful, you are welcome to reapply the following year.
  • You are welcome to apply if you are taking resits; we do not make higher offers to students who declare resits.
  • If you do not satisfy our general entry requirements, the Foundation Centre offers multidisciplinary degrees to prepare you for a range of specified degree courses.

English Language requirements

Please check requirements for your subject and level of study.

How to apply

www.durham.ac.uk/undergraduate/apply

Information relevant to your country

www.durham.ac.uk/international/country.information/

Fees and Funding

Full Time Fees

EU Student £9,250.00 per year
Home Student £9,250.00 per year
Island Student £9,250.00 per year
International non-EU Student £18,300.00 per year

Note: Fees are subject to review and change in-line with inflation.

Please also check costs for colleges and accommodation.

Scholarships and funding

www.durham.ac.uk/undergraduate/finance 

Career Opportunities

Business School (School of Economics, Finance and Business)


"A degree from Durham University truly opens up windows of opportunity, I managed to secure a Graduate Accounts position with an international marketing company prior to graduation."

Claudine Andrew BA (Hons) Accounting & Finance


Of those students that left in 2015:

- 88% are in employment or further study

Of those in employment:

- 100% are in graduate level employment
- Median salary £30,300

(Source: Destinations of Leavers from Higher Education (DLHE) survey of 2014/15 graduates. The DLHE survey asks leavers from higher education what they are doing six months after graduation. Full definitions for the DLHE Record can be found here: www.hesa.ac.uk/support/definitions/destinations)

Employment development opportunities

The Careers, Employability and Enterprise Centre works closely with the Undergraduate Business Department to ensure that students receive information, advice and vacancies relevant to their needs. A Careers Adviser delivers talks focused on ensuring that students receive the most relevant and up to date advice about professions that are of interest to students in the department.

A wide range of work is carried out in conjunction with the Careers, Employability and Enterprise Centre to develop students' employability skills, including presentations/workshops on CVs, applications, assessment centres, interviews, commercial awareness, leadership, etc. 

Many recruiters of Durham Undergraduate Business School students attend careers fairs and run presentations on campus, including: Ernst & Young, KPMG, Deloitte, PWC, Rolls Royce, Lloyds TSB, Unilever, Procter & Gamble, IBM, Accenture, to name a few. Professional bodies like CIM (Chartered Institute of Marketing) and CIMA (Chartered Institute of Management Accountants) also attend events on campus.


"We have had a number of students from the Undergraduate Business School join our Summer Internship Programme who have made a real impact due to their enthusiasm and strong interpersonal skills. These candidates have then gone on to join in Graduate roles."

Neil McGuire, Graduate Recruitment, Ernst & Young


Examples of career destination:

  • Finance/Accountancy/Associate/Deloitte
  • Retail/Management/Trainee Manager/Marks & Spencer
  • Diplomat/ British Government
  • Finance/Investment Management/Analyst/Blackrock
  • Health/ Management/Graduate Management Trainee /NHS
  • Finance/Accountancy/ Trainee Chartered Accountant/ TindlesLLP
  • Car rental/Management Graduate Trainee Programme /Enterprise Rent-a-Car
  • Finance/Banking/ Business Advisor/Royal Bank of Scotland
  • Engineering & Construction/Graduate Scheme/Balfour Beatty
  • British Armed Forces/Officer/Army
  • HM Treasury/Policy Advisor/ British Government

Of those students that left in 2015:

- 96% are in employment or further study

Of those in employment:

- 98% are in graduate level employment
- Median salary £30,400

(Source: Destinations of Leavers from Higher Education (DLHE) survey of 2014/15 graduates. The DLHE survey asks leavers from higher education what they are doing six months after graduation. Full definitions for the DLHE Record can be found here: www.hesa.ac.uk/support/definitions/destinations)

A significant number of students progress on to higher level study following their degree; notably at Durham, but also at other prestigious institutions. Some remain within their academic field and pursue higher level research, others take a different role and pursue professional postgraduate programmes, including teaching, law, accountancy, marketing and mathematics.

Open days and visits

Pre-application open day

Pre-application open days are the best way to discover all you need to know about Durham University. With representatives from all relevant academic and support service departments, and opportunities to explore college options, the open days provide our prospective undergraduates with the full experience of Durham University.

Please see the following page for further details and information on how to book a place: www.durham.ac.uk/opendays

Discover Durham Tours

Discover Durham tours offer a brief introduction to the University. The tour begins at one of our undergraduate colleges, where you will receive an introductory talk from a member of college staff, followed by a tour of the college by current students.

www.durham.ac.uk/undergraduate/live/visit/discoverdurham

Overseas Visit Schedule

www.durham.ac.uk/international/office/meetus

Department Information

Business School (School of Economics, Finance and Business)

Overview

The best start to a career in business begins with learning from the best in the business.

Taught at Durham City our degrees are designed to help you understand essential and advanced concepts of business, finance, economics, accounting, marketing and management.
Offered by a research-led business school and one of the longest established in the UK, our degrees provide learning that is stimulating and challenging.

Study with us and prepare to stand out from the crowd. With our rigorous curriculum and exceptional teaching, you will build world class foundations for graduate employment or further study. You will also get a taste of real business – learning from expert faculty members and guest speakers, as well as through hands-on work placements and international study opportunities. With our flexible programmes, you are in control and can choose a route that suits your own interests and career aspirations.

The Business School is one of an elite group of institutions in the UK to be accredited by all three major bodies – the Association to Advance Collegiate Schools of Business (AACSB), the Association of MBAs (AMBA) and the European Quality Improvement System (EQUIS).

Rankings

Ranked 1st in the UK for graduate employability (Business and Management Studies, The Complete University Guide 2016).

Staff

For a current list of staff, please see the Busines School web pages.

Facilities

Durham City offers superb library and IT services, including a large open access computer area. The library’s excellent collection of books, journals and original source materials in business and finance is complemented by access to online electronic information resources.

You will also use duo (Durham University Online), Durham’s virtual learning environment, an integrated online solution to manage and improve your learning duo offers structured learning content (web pages, lecture notes, interactive applications, audio and video clips) along with communication and assessment tools.

Website
www.durham.ac.uk/business