Cookies

We use cookies to ensure that we give you the best experience on our website. You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Durham University

Research & business

‘Future innovator’ award for Durham student

(15 May 2019)

A Durham student has picked up one of five ‘future innovator’ awards at the national Knowledge Transfer Network (KTN) Best of the Best awards.

Ryan Jessop, who has a degree in Mathematics from Durham and is currently doing a masters by research in statistics with us, picked up the trophy for outstanding achievement in a Knowledge Transfer Partnership (KTP) at the London ceremony.

KTPs help businesses grow by bringing together academics and graduates to solve industry challenges. The KTN awards shine a spotlight on KTPs that have delivered above and beyond expectation.

Statistical expertise

Ryan joined digital marketing company Clicksco Group as a KTP Research Associate, a role which allows graduates to work on a specific project with a company while earning a salary and undergoing training.

The KTP was set up by Dr. Alistair McLean at Clicksco and Dr Jonathan Cumming from our Department of Mathematical Sciences to help the company gain better insight into online customer behaviour on particular websites.

Buyer behaviour

Ryan’s research analyses large amounts of data to identify groups of visitors who are particularly engaged or active on a website.

By identifying regular visitors, Clicksco can target advertising and offers to these potential customers, making better use of resources.

Ryan and the KTP team are working towards building a statistical model to predict whether a visitor is likely to buy something when they visit a website, known as conversion.

Job offer

Ryan’s success as a Research Associate has led to a permanent job at Clicksco. He will take up the post of Data Scientist. Ryan will continue to develop and apply the KTP outputs to Carbon, a software product Clicksco is developing.

  • Find out more about the benefits of KTPs here
  • Read more about studying at Durham here
  • Take a look at our Department of Mathematical Sciences
  • This partnership received financial support from the Knowledge Transfer Partnerships (KTP) programme . KTP aims to help businesses to improve their competitiveness and productivity through the better use of knowledge, technology and skills that reside within the UK knowledge base. This successful Knowledge Transfer Partnership project, funded by UK Research and Innovation through Innovate UK, is part of the government’s Industrial Strategy.

Share this story