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Dr Li Ding, BEcon, MSc, PhD

Assistant Professor in Operations Management, Programme Director of Management and Marketing in the Business School
Telephone: +44 (0) 191 33 45108
Fax: +44 (0) 191 33 45201
Room number: MHL 534

Contact Dr Li Ding (email at


Dr Li Ding holds PhD in Management Science from University of Edinburgh. Her general research interests lie in the application of probability, statistics, and operations research methods to the business problems with specific focus on the problems in operations and supply chain management. Her work published in Management Science, OR Spectrum, Probability in the Engineering and Informational Sciences and the Journal of the Operational Research Society.

Infused by the collaboration with colleagues in the field of behavioural economics and finance, her current work is steering towards the promising research frontier- behavioural operations management/operations research around themes, such as disruption management, social sustainability and channel management under private label. Any potential PhD students are welcome to make enquiries especially if you are interesting in doing research in the field of behavioural operations management/operations research.


  • Operations management (undergraduate)
  • Decision making and business modelling (postgraduate)


  • Mis Yanjun Tan
  • Miss Naixin Guo

Research Groups

Business School

Research Interests

  • Reverse supply chains
  • Supply chain coordination
  • Supply chain disruption management
  • Behavioural operations management/operations research
  • Behavioural economics/finance