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Research

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Dr Zach Lee, BBA, PhD, PGCHE

Assistant Professor in the Business School

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Biography

Zach Lee is an Assistant Professor in Marketing at Durham University Business School. He holds a PhD degree from Hong Kong Baptist University. His research interests include online consumer behaviours (e.g., online consumer engagement), organizational and societal implications of IT use (e.g., workplace cyberdeviance), social media (e.g., adoption of social networking sites), and e-commerce (e.g., the sharing economy). He has organized tracks and mini-tracks on related topics in international conferences. He has published in international journals such as Information & Management, Journal of the American Society for Information Science and Technology, Electronic Commerce Research and Applications, and Journal of Marketing Analytics. Zach serves as an Associate Editor in Internet Research.

Mini-Biography

Zach Lee is an Assistant Professor in Marketing at Durham University Business School. He holds a PhD degree from Hong Kong Baptist University. His research interests include online consumer behaviours, organizational and societal implications of IT use, social media, and e-commerce. He has published in international journals such as Information & Management, Journal of the American Society for Information Science and Technology, Electronic Commerce Research and Applications, and Journal of Marketing Analytics.

Research Groups

Business School

Research Interests

  • Online consumer behaviours
  • Organizational and societal implications of IT use
  • Social media
  • E-commerce

Publications