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Durham University

Research & business

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Dr Zhibin Lin, PhD

Associate Professor in Marketing in the Business School

(email at zhibin.lin@durham.ac.uk)

Biography

Zhibin is Associate Professor in Marketing at Durham University Business School. He is a keen researcher whose interests cut across several disciplines such as technology and innovation marketing; transport, travel and tourism management; and international business. He is a regular contributor to a number of international leading journals, such as Annals of Tourism ResearchTourism Management, Journal of Business Research, European Journal of Marketing, Information & Management, Computers in Human Behaviour, Transportation Research Part E, International Journal of Hospitality Management and others.

Prior to joining Durham, he held academic appointments at the universities of Northumbria, South Bank, Bristol and Keele. In recognition of his teaching excellence, he was nominated for the teaching awards of "Best Lecturer", "Best Use of Technology or Teaching Tools", and "Best International Student Support" at Northumbria. Before pursuing a career in the academia, he has over 10 years' management experience in the airline industry.

Zhibin is one of the winners of the Highly Commended Paper Award at the 2017 Emerald Literati Network Awards for Excellence for his co-authored paper published at European Journal of Marketing. He is the recipient of two of the Academy of Marketing Annual Conferences’ best paper awards (2012 & 2016), and the best paper award in the 2017 Academy of International Business (AIB) Southeast Asia Regional Conference. He has been recognised as an "Outstanding Reviewer" for the journals of Tourism Management (2016 & 2017), Technovation (2017), and Transportation Research Part E (2017).

Mini Biography

Zhibin is Associate Professor in Marketing at Durham University Business School. His research covers a range of topics across several disciplines such as digital marketing, transport, travel and tourism management, and international business. Before pursuing a career in the academia, he has over 10 years' management experience in the airline industry.

Research Groups

Business School

Research Interests

  • Application of new technology in marketing
  • Technology user behaviour
  • Transport, travel and tourism management
  • Technology and innovation management

Selected Publications

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