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Durham University

Research & business

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Ms Kin-yan (Irene) Ho

PhD Student in the Business School

(email at kin.y.ho@durham.ac.uk)

Biography

Irene presented her paper "Factors that influence Hong Kong Consumers’ Purchase of Function-oriented Personal Products" to the ACMASS 2015 – Management and Social Sciences Conference.

Research Interests

  • Emotions
  • Consumer Behavior
  • Brand-Customer Relationships

Is supervised by