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Durham University

Research & business

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Dr Jorge Lengler, PhD in Marketing, MSc in Marketing, BEcon, BA

Associate Professor in Management in the Business School

(email at jorge.lengler@durham.ac.uk)

Biography

Jorge Lengler is a Lecturer in marketing at Durham University Business School. Prior to joining Durham he was Assistant professor at ISCTE Business School, Portugal, and University College Dublin, Ireland. He holds a PhD in Marketing and a Post-Doctorate in International Marketing from the University College Dublin, Ireland. He has taught International Marketing on several MBA, Master, and PhD programs in Latin America, Europe and Asia. He has published in Tourism Management, International Marketing Review, International Journal of Hospitality Management, International Journal of Small Business, Journal of Small Business Management, Journal of Marketing Management, Advances in International Marketing, among many others.

Dr. Lengler is an Associate-Editor of the Global Economics and Management Review, an Elsevier journal.

In July 2016, his paper “It is linear or quadratic the relationship between intentions to leave the job and its antecedents in luxury hotels?” won the best paper award on the TOSOK International Tourism Conference in Korea. The paper is co-authored by Dr. Roberta Aguzzoli and Dr. Asad Mohsin.

Dr Lengler received the “Distinguished Visitor Fund” in May 2017 from the Waikato Management School (WMS), New Zealand. During the period Dr Lengler will stay in Hamilton (NZ) he will work on future research collaborations with Prof. Asad Mohsin, the Head of WMS Marketing Department. A total of $ 5,000 fund has been allocated for this project.

Research Groups

Business School

Research Interests

  • International Marketing
  • International Business
  • International Tourism Management
  • Emerging Markets
  • International Consumer Behaviour

Publications

Supervises