Publication details for Professor Richard CrispRubin, Mark, Paolini, Stefania & Crisp, Richard J. (2013). Linguistic Description Moderates the Evaluations of Counterstereotypical People. Social Psychology 44(4): 289-298.
- Publication type: Journal Article
- ISSN/ISBN: 1864-9335, 2151-2590
- DOI: 10.1027/1864-9335/a000114
- Further publication details on publisher web site
Author(s) from Durham
The present research investigated linguistic description as a moderator of biased evaluations of counterstereotypical individuals. Members of an online participant pool (N = 237) indicated their liking for stereotypical and counterstereotypical individuals who were described using adjectives or behaviors. There was a significant interaction between target typicality and linguistic description: People liked counterstereotypical individuals more than stereotypical individuals when target individuals were described using adjectives. In contrast, they showed no bias or a negative bias against counterstereotypical individuals who were described using behaviors. This interaction effect generalized across gender targets (men/women) and sexuality targets (gay/straight), and it was partially mediated by subjective processing fluency. Implications for the backlash effect and prejudice reduction are discussed.