Module BUSI49T15: Retail Marketing Management

Department: Management and Marketing

BUSI49T15: Retail Marketing Management

Prerequisites

• None.

Corequisites

• None.

Excluded Combination of Modules

• None.

Aims

• To develop an understanding of the components of retailing
• To discuss the dominant issues of managing retailing
• To discuss the recent developments in retailing

Content

• An introduction to retailing
• Strategic planning in retailing
• Retail institutions characterized by ownership, strategy mix, Web, non-store, and other forms of non-traditional retailing
• Understanding consumer behaviour
• Information systems and marketing research retailing
• Trading-area analysis and site selection
• Retail organization and human resource management; and operations management
• Merchandise management
• Pricing in retailing
• Establishing and maintaining a retail image, and promotional strategy
• Integrating and controlling the retail strategy

Learning Outcomes

• Have a critical understanding of retail marketing
• Have a critical appreciation of the recent changes in retailing

• Be able to develop strategic retail plans
• Be able to design and manage a retail environment
• Be able to critically evaluate issues facing retail marketing managers

• effective written and oral communication skills
• planning, organising and time management skills
• problem solving and analytical skills
• the ability to use initiative
• advanced skills in the interpretation of data
• advanced computer literacy skills

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

• The module will be taught through a combination of lectures, practicals, group work and discussion, supported by guided reading.
• The summative assessment of the module, by individual written assignment, is designed to test students’ knowledge and understanding of the subject-matter and their ability to apply it to the analysis of a specific case or situation.

Teaching Methods and Learning Hours

Summative Assessment

Formative Assessment:

Seminar exercises will be used to give students an opportunity to explore, discuss, critique and apply the key topics in practice. Students will receive individual written feedback.

■ Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University