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Durham University

Postgraduate Module Handbook 2021/2022

Archive Module Description

This page is for the academic year 2021-22. The current handbook year is 2022-23

Department: Management and Marketing

BUSI4L4D2: New Venture Creation (Online)

Type Tied Level 4 Credits 10 Availability Available in 2021/22
Tied to N1T717 Business Administration (Online) (for students entering from April 2017)


  • None.


  • None.

Excluded Combination of Modules

  • New Venture Creation (Taught) BUSI 4L510 and New Venture Creation (Online) BUSI4L1D1


  • To develop students' understanding of entrepreneurship through the lenses of opportunity examination, new venture creation, and small business management, including contextual issues therein.
  • To develop students' understanding of the requirements necessary to create new business ventures and the challenges and approaches to sustainable growth.
  • To understand differences among small business owners, managers, and their entrepreneurial teams.
  • To look beyond upper echelon logic to think about entrepreneurship across the firm and not just by the small business or new venture owner.
  • To address how best to manage customer and supplier relationships, finances and operational issues in an ethical and responsible manner.
  • To develop links with the Business School's research strategy by incorporating research into young and new venture entrepreneurship, supported by clear guidance on ethical, sustainable and responsible business practices.


  • Differences among new venture/small business owners and the need for entrepreneurial teams
  • Entrepreneurial finance
  • Sustaining entrepreneurship and managing growth strategies
  • The policy environment
  • Networking strategy
  • Execution intelligence
  • Exit strategies
  • Contexts for new venture creation (e.g., the family, the corporation, the public sector)

Learning Outcomes

Subject-specific Knowledge:
  • Upon successful completion of the module, the students will:
  • have a critical appreciation of the complex and interactive processes and dimensions associated with new venture creation, growth and survival;
  • have a critical appreciation of how to successfully manage the new venture for launch, growth and sustainability.
Subject-specific Skills:
  • Upon successful completion of the module, the students will:
  • be able to identify the critical characteristics associated with successful new venture creation, launch, growth and exit;
  • be able to diagnose and treat symptoms relating to new venture creation, launch, growth and exit;
  • be able to apply appropriate specialist knowledge and techniques to examining new venture creation as a process, the performance of the firm, and pathways to its growth;
  • have a toolkit for managing the entrepreneurial firm.
Key Skills:
  • Written communication; planning, organising and time management; problem solving and analysis; using initiative; computer literacy.

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

  • The module is delivered via online learning, divided up into study weeks with specially produced resources within each week. Resources vary according to the learning outcomes but normally include: video content, directed reading, reflective activities, opportunities for self-assessment and peer-to-peer learning within tutor-facilitated discussions.
  • The formative assessment serves to encourage students to study regularly and to monitor their learning progress. Tutors provide feedback on formative work and are available for individual consultation as necessary (usually by email and Zoom/ Teams or equivalent platforms).
  • The summative assessment comprises a case analysis and learning log. The individual case analysis is designed to test students' understanding of relevant concepts, and their ability to apply and interpret what they have learned to the analysis of a particular case entrepreneur or entrepreneurial firm in depth. The individual learning log tests students' skills of critical reflection as well as their learning of material covered, discussed and considered across the module, with a particular emphasis on demonstrating change in knowledge and worldview.

Teaching Methods and Learning Hours

Activity Number Frequency Duration Total/Hours
Video content, directed reading, self-assessed assignments and guidance for further reading 100
Total 100

Summative Assessment

Component: Written Assignment Component Weighting: 50%
Element Length / duration Element Weighting Resit Opportunity
Individual case analysis 1500 words 100% same
Component: Written Assignment Component Weighting: 50%
Element Length / duration Element Weighting Resit Opportunity
Individual Learning Log 1500 words 100% same

Formative Assessment:

The formative assessment for this module will take the form of a recorded, individual ‘elevator pitch’ presentation of no more than 3 minutes, supported by a handout. The pitch will describe your new venture idea, where the idea came from, and why you consider it to be viable, sustainable, and scalable. The main aim of the formative assessment is to help students, in a structured way, to understand the material and its applications, consolidate your knowledge and further develop relevant skills. Information relating to this will be given out at the beginning of the module.

Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University