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Durham University

Postgraduate Module Handbook 2021/2022

Archive Module Description

This page is for the academic year 2021-22. The current handbook year is 2022-23

Department: Management and Marketing

BUSI4J810: Entrepreneurial Practice (FT)

Type Tied Level 4 Credits 10 Availability Available in 2021/22
Tied to N1T517 Business Administration
Tied to N1T617 Business Administration (Business Development)


  • None


  • BUSI 4J710 Entrepreneurial Management (FT)

Excluded Combination of Modules

  • None


  • To contribute to the overall aims of the programme by providing students with an opportunity to develop their understanding and skills within a specialised area of entrepreneurial practice.
  • To develop students' understanding of the small business and empathy with the experience of the entrepreneurial owner.
  • To develop students' understanding of the requirements necessary to create new business ventures.
  • To develop students' skills for working effectively with entrepreneurial owner-managers and their management teams.
  • To address how best to manage customer and supplier relationships, finances and operational issues in an ethical and responsible manner.
  • To develop links with the Business School’s research strategy by incorporating research into entrepreneurial activities in a wide range of practical contextssupported by clear guidance on ethical, sustainable and responsible business practices.


  • Designing the entrepreneurial enterprise.
  • Generating and evaluating entrepreneurial venture creation opportunities;
  • Developing a clear and commercially viable business plan;
  • Launching an effective, sustainable and ethical entrepreneurial enterprise.
  • The policy and support environment for entrepreneurial practice.

Learning Outcomes

Subject-specific Knowledge:
  • Upon successful completion of the module, the students will:
  • have a critical appreciation of the complex processes associated with entrepreneurial start-up, survival and growth;
  • have a critical awareness of the Policy and Support environment for the entrepreneurial startup.
Subject-specific Skills:
  • Upon successful completion of the module, the students will:
  • be able to identify the critical characteristics of the entrepreneurial enterprise and its owner-manager;
  • be able to apply appropriate specialist knowledge and techniques to analysing entrepreneurial performance and problems.
Key Skills:
  • Written communication
  • Planning, organising and time management
  • Problem solving and analysis
  • Using initiative
  • Computer literacy

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

  • Learning outcomes will be met through a mix of taught input, group-work, case studies and discussion, supported by guided reading.
  • The summative written assignment will test students' understanding of relevant concepts and their ability to apply and interpret what they have learned to the creation of a business plan showing their learning of entrepreneurship practice

Teaching Methods and Learning Hours

Activity Number Frequency Duration Total/Hours
Workshops (a combination of lectures, groupwork, case studies and discussion) 24
Preparation & Reading 76
Total 100

Summative Assessment

Component: Written Assignment Component Weighting: 100%
Element Length / duration Element Weighting Resit Opportunity
New venture business plan 3,000 words maximum 100% Same

Formative Assessment:

Students will do individual presentations on their business ideas.

Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University