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Durham University

Postgraduate Module Handbook 2021/2022

Archive Module Description

This page is for the academic year 2021-22. The current handbook year is 2022-23

Department: Management and Marketing

BUSI49TJN: Retail Marketing Management

Type Tied Level 4 Credits 15 Availability Not available in 2021/22
Tied to N5K609J Marketing (commencing in January) (suspended for 21/22)
Tied to N2P109J Management (commencing in January) (suspended for 21/22)

Prerequisites

  • None.

Corequisites

  • None.

Excluded Combination of Modules

  • None.

Aims

  • To develop an understanding of the components of retailing
  • To discuss the dominant issues of managing retailing
  • To discuss the recent developments in retailing

Content

  • An introduction to retailing
  • Strategic planning in retailing
  • Retail institutions characterized by ownership, strategy mix, Web, non-store, and other forms of non-traditional retailing
  • Understanding consumer behaviour
  • Information systems and marketing research retailing
  • Trading-area analysis and site selection
  • Retail organization and human resource management; and operations management
  • Merchandise management
  • Pricing in retailing
  • Establishing and maintaining a retail image, and promotional strategy
  • Integrating and controlling the retail strategy

Learning Outcomes

Subject-specific Knowledge:
  • Have a critical understanding of retail marketing
  • Have a critical appreciation of the recent changes in retailing
Subject-specific Skills:
  • Be able to develop strategic retail plans
  • Be able to design and manage a retail environment
  • Be able to critically evaluate issues facing retail marketing managers
Key Skills:
  • effective written and oral communication skills
  • planning, organising and time management skills
  • problem solving and analytical skills
  • the ability to use initiative
  • advanced skills in the interpretation of data
  • advanced computer literacy skills

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

  • The module will be taught through a combination of lectures, practicals, group work and discussion, supported by guided reading.
  • The summative assessment of the module, by individual written assignment, is designed to test students’ knowledge and understanding of the subject-matter and their ability to apply it to the analysis of a specific case or situation.

Teaching Methods and Learning Hours

Activity Number Frequency Duration Total/Hours
Lectures 10 1 per week 2 hours 20
Seminars 4 1 per fortnight 1 hour 4
Preparation, Reading, Data Collection and Independent Study 126
Total 150

Summative Assessment

Component: Assignment Component Weighting: 100%
Element Length / duration Element Weighting Resit Opportunity
Individual written assignment 3000 words 100% same

Formative Assessment:

Seminar exercises will be used to give students an opportunity to explore, discuss, critique and apply the key topics in practice. Students will receive individual written feedback.


Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University