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Durham University

Postgraduate Module Handbook 2021/2022

Archive Module Description

This page is for the academic year 2021-22. The current handbook year is 2022-23
No such Code for pgprog: N5K309
No such Code for pgprog: N5K209

Department: Management and Marketing

BUSI49T15: Retail Marketing Management

Type Tied Level 4 Credits 15 Availability Available in 2021/22
Tied to N5K309
Tied to N5K209
Tied to N5K609 Marketing
Tied to N2P109 Management
Tied to N2P309 Management (Entrepreneurship)
Tied to N2P609 Management (International Business)


  • None.


  • None.

Excluded Combination of Modules

  • None.


  • To develop an understanding of the components of retailing
  • To discuss the dominant issues of managing retailing
  • To discuss the recent developments in retailing


  • An introduction to retailing
  • Strategic planning in retailing
  • Retail institutions characterized by ownership, strategy mix, Web, non-store, and other forms of non-traditional retailing
  • Understanding consumer behaviour
  • Information systems and marketing research retailing
  • Bricks-and-mortar site or website selection
  • Retail organisation and human resource management; and retail operations management
  • Merchandise management
  • Pricing in retailing
  • Establishing and maintaining a retail image, and promotional strategy
  • Integrating and controlling the retail strategy

Learning Outcomes

Subject-specific Knowledge:
  • Have a critical understanding of retail marketing
  • Have a critical appreciation of the recent changes in retailing
Subject-specific Skills:
  • Be able to develop strategic retail plans
  • Be able to design and manage a retail environment
  • Be able to critically evaluate issues facing retail marketing managers
Key Skills:
  • effective written and oral communication skills
  • planning, organising and time management skills
  • problem solving and analytical skills
  • the ability to use initiative
  • advanced skills in the interpretation of data
  • advanced computer literacy skills
  • group work

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

  • The module will be taught through a combination of lectures, TEAL workshops, group work and discussion, supported by guided reading. The module will be taught in six weekly 2 hour lectures and four weeks of 2 hour TEAL workshops at specified times in the module plan. There will also be one hour of asynchronous online learning activities for four weeks at specified times in the module schedule. Asynchronous online learning activities can be worked on by students at their own chosen times. TEAL workshops will consist of group work on cases and other relevant retailing-orientated activities or fieldwork. This will enable a flipped classroom approach to be adopted, allowing for greater collaboration and interaction between student, with the intention of leading to a deeper learning experience and increased teamwork and employability skills.
  • The summative assessment of the module, by individual written assignment, is designed to test students' knowledge and understanding of the subject-matter and their ability to apply it to the analysis of a specific case or situation.

Teaching Methods and Learning Hours

Activity Number Frequency Duration Total/Hours
Lectures 6 1 per week for 6 weeks 2 hours 12
TEAL Workshops 4 1 per week for 4 weeks 2 hours 8
Asynchronous online learning activities 4 1 per fortnight 1 hour 4
Preparation, Reading, Data Collection and Independent Study 126
Total 150

Summative Assessment

Component: Assignment Component Weighting: 100%
Element Length / duration Element Weighting Resit Opportunity
Individual written assignment 3000 words 100% same

Formative Assessment:

TEAL workshop will be used to give students an opportunity to explore, discuss, critique and apply the key topics in practice. Students will receive individual written feedback.

Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University