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Durham University

Postgraduate Module Handbook 2022/2023

Archive Module Description

This page is for the academic year 2021-22. The current handbook year is 2022-23
No such Code for pgprog: NPK017
No such Code for pgprog: N1KP17
No such Code for pgprog: N1KD17
No such Code for pgprog: N1KB17

Department: Management and Marketing

BUSI45315: E-COMMERCE (PT/EXECUTIVE)

Type Tied Level 4 Credits 15 Availability Not available in 2021/22
Tied to NPK017
Tied to N1KP17
Tied to N1KD17
Tied to N1KB17

Prerequisites

  • None.

Corequisites

  • None.

Excluded Combination of Modules

  • None.

Aims

  • Provide an overview of e-commerce, its infrastructure and business models.
  • Enable participants to plan, commission and manage e-commerce solutions.

Content

  • Introduction to E-Commerce.
  • Managing E-Commerce.
  • E-Business Models.
  • The Technological Infrastructure of E-Commerce.
  • Security Issues in E-Commerce.
  • Legal Issues in E-Commerce and E-Government.
  • Business-to-Business E-Commerce.
  • Implementing E-Commerce Solutions.

Learning Outcomes

Subject-specific Knowledge:
  • Upon successful completion of the module, the students will be able to:
  • describe the critical elements of managing e-commerce in a competitive environment;
  • describe at an advanced level the infrastructure of the internet and the way it operates;
  • critically evaluate the theoretical constructs surrounding e-commerce applications;
  • describe and critically appreciate the issues that surround the regulation and legalities of e-commerce.
Subject-specific Skills:
  • Upon successful completion of the module, the students will be able to:
  • apply relevant theory in order to identify appropriate specialised solutions for business goals;
  • source specialised e-commerce information.
Key Skills:
  • Written communication; planning, organising and time management; problem solving and analysis; using initiative; computer literacy.

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

  • Learning outcomes will be met through a combination of lectures, groupwork, case studies and discussion, supported by guided reading. The written assignment will test students' understanding of relevant concepts and their ability to apply and interpret what they have learned to the analysis of a particular issue in depth.

Teaching Methods and Learning Hours

Activity Number Frequency Duration Total/Hours
Workshops (a combination of lectures, groupwork, case studies and discussion) 28
Preparation and Reading 122
Total 150

Summative Assessment

Component: Written Assignment Component Weighting: 100%
Element Length / duration Element Weighting Resit Opportunity
Written Assignment 4,000 words maximum 100%

Formative Assessment:

None.


Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University