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Durham University

Postgraduate Module Handbook 2021/2022

Archive Module Description

This page is for the academic year 2021-22. The current handbook year is 2022-23
No such Code for pgprog: N1KY07
No such Code for pgprog: N6K107
No such Code for pgprog: N1N107
No such Code for pgprog: N6K207

Department: Management and Marketing

BUSI44W15: New Venture Creation and Enterprise Skills (Taught)

Type Tied Level 4 Credits 15 Availability Not available in 2021/22
Tied to N1KY07
Tied to N6K107
Tied to N1N107
Tied to N6K207

Prerequisites

  • None.

Corequisites

  • None.

Excluded Combination of Modules

  • New Venture Creation and Enterprise Skills (Online)

Aims

  • To provide students with an advanced understanding of, and practical skills relating to, key processes associated with starting, operating and growing a successful entrepreneurial venture, including its financial dimensions.

Content

  • The entrepreneurial process and new venture creation
  • Creativity, innovation and idea generation
  • The opportunity business model
  • Competitors and the external environment
  • Strategies for sustainable competitiveness
  • Entrepreneurial marketing
  • Entrepreneurial finance – theory and raising capital
  • Accounts – interpreting financial performance
  • Building an entrepreneurial organisation
  • Management team and leadership
  • Managing enterprise growth
  • Learning from entrepreneurs’ experience

Learning Outcomes

Subject-specific Knowledge:
  • By the end of the module students should have:
  • an advanced understanding of the concepts associated with recognising and developing entrepreneurial opportunities;
  • a critical appreciation of the theories and tools relevant to entrepreneurial strategies, management team formulation and managing growth;
  • an advanced understanding of the role and impact of investors in entrepreneurial firms;
  • a nuanced understanding of the challenges involved in new venture creation and achievement of sustainability.
Subject-specific Skills:
  • By the end of the module, students should be able:
  • to prepare a commercially viable business plan;
  • to critically evaluate business plans.
Key Skills:
  • Written communication;
  • practical planning processes;
  • organising and time management;
  • problem solving and analysis;
  • computer literacy;
  • data gathering.

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

  • Learning outcomes will be met through a combination of taught input, groupwork, case studies and discussion, supported by guided reading and specially-written self-study material. 
  • The summative assessment of the module is designed to test the acquisition and articulation of knowledge and critical understanding, and skills of application and interpretation within the business context.

Teaching Methods and Learning Hours

Activity Number Frequency Duration Total/Hours
Workshops (a combination of taught input, groupwork, case studies and discussion), timetabled in blocks 24
Preparation and reading 126
Total 150

Summative Assessment

Component: Written Assignment Component Weighting: 100%
Element Length / duration Element Weighting Resit Opportunity
Business plan 3000 words 100% Same

Formative Assessment:

Students receive feedback on their contributions in the workshops.


Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University