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Durham University

Postgraduate Module Handbook 2021/2022

Archive Module Description

This page is for the academic year 2021-22. The current handbook year is 2022-23
No such Code for pgprog: N2K307
No such Code for pgprog: N1KY07
No such Code for pgprog: N6K107
No such Code for pgprog: N5K107
No such Code for pgprog: N2K507
No such Code for pgprog: N5K407
No such Code for pgprog: N1N107
No such Code for pgprog: N6K207

Department: Management and Marketing

BUSI43V15: Event Management (TAUGHT)

Type Tied Level 4 Credits 15 Availability Not available in 2021/22
Tied to N2K307
Tied to N1KY07
Tied to N6K107
Tied to N5K107
Tied to N2K507
Tied to N5K407
Tied to N1N107
Tied to N6K207

Prerequisites

  • None.

Corequisites

  • None.

Excluded Combination of Modules

  • Event Management (ONLINE)

Aims

  • To enable students to develop an interdisciplinary conceptual understanding of the nature and scope of the event management industry and its contribution to the economy
  • To give students a critical appreciation of the role, function, skills, competences and personal characteristics of a successful Event Manager
  • To equip students with the specialist knowledge and skills needed to formulate and implement a comprehensive strategic event management plan

Content

  • The event management industry – scope and characteristics
  • Principles of event planning
  • Working with clients
  • Venue selection and risk evaluation
  • Budgeting
  • Managing supplier relationships
  • Event management logistics
  • Events marketing
  • The event implementation cycle
  • The Strategic Event Plan – design, implementation, management and evaluation

Learning Outcomes

Subject-specific Knowledge:
  • On completion of the module students should have an advanced knowledge and critical understanding of:
  • The scope of the event management industry;
  • The skills, competences and characteristics of the successful event manager;
  • Current academic and practitioner perspectives on events management.
Subject-specific Skills:
  • On completion of the module students should:
  • Be able to apply a range of event planning techniques;
  • Be able to undertake price modelling in the context of event management;
  • Be able to formulate and monitor an event management budget;
  • Be able to apply selected risk evaluation tools in the context of event management;
  • Have acquired a range of supplier and client management techniques/skills.
Key Skills:
  • Effective written communication skills
  • Planning, organising and time management skills
  • Problem solving and analytical skills
  • The ability to use initiative
  • Advanced skills in the interpretation of data
  • Advanced computer literacy skills

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

  • Learning outcomes will be met through a combination of taught input, groupwork, case studies and discussion, supported by guided reading and specially-written self-study material.
  • The summative assessment of the module is designed to test the acquisition and articulation of knowledge and critical understanding, and skills of application and interpretation within the business context.

Teaching Methods and Learning Hours

Activity Number Frequency Duration Total/Hours
Workshops (a combination of taught input, groupwork, case studies and discussion), timetabled in blocks 24
Preparation and reading 126
Total 150

Summative Assessment

Component: Written Assignment Component Weighting: 100%
Element Length / duration Element Weighting Resit Opportunity
Individual written report, based on the development of a strategic event plan 3,000 words maximum 100% Same

Formative Assessment:

Group presentation


Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University