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Durham University

Postgraduate Module Handbook 2021/2022

Archive Module Description

This page is for the academic year 2021-22. The current handbook year is 2022-23
No such Code for pgprog: N2K307
No such Code for pgprog: N1KY07
No such Code for pgprog: N6K107
No such Code for pgprog: N5K107
No such Code for pgprog: N2K507
No such Code for pgprog: N5K407
No such Code for pgprog: N1N107
No such Code for pgprog: N6K207

Department: Management and Marketing

BUSI43T15: Services Management (ONLINE)

Type Tied Level 4 Credits 15 Availability Not available in 2021/22
Tied to N2K307
Tied to N1KY07
Tied to N6K107
Tied to N5K107
Tied to N2K507
Tied to N5K407
Tied to N1N107
Tied to N6K207

Prerequisites

  • None.

Corequisites

  • None.

Excluded Combination of Modules

  • Services Management (Taught)

Aims

  • To enable students to develop a critical understanding of the sectors of business for whom service is the core product, such as banking, hospitality, education, telecommunications, and professional services
  • To explore the challenges involved in delivering and managing services in a profitable and sustainable model
  • To equip students with the management skills needed to implement quality service strategies capable of delivering competitive advantage

Content

  • Understanding the service sector
  • Marketing and operations in a service context
  • Capacity and demand management
  • Customer-centric services – characteristics and delivery
  • Crafting the service environment
  • Service quality and productivity
  • Services marketing
  • Service breakdown management and recovery strategies
  • Managing and delivering service excellence

Learning Outcomes

Subject-specific Knowledge:
  • On completion of the module students should have an advanced knowledge and critical understanding of:
  • The nature and structure of the service sector;
  • Key theories of marketing and operations management, and how they apply in a service environment;
  • Key determinants of service quality, together with international benchmark criteria;
  • Current strategic issues, challenges and debates.
Subject-specific Skills:
  • On completion of the module students should:
  • Have acquired skills in the mapping and analysis of services;
  • Be able to apply a range of service quality evaluation models/tools;
  • Be able to apply a range of forecasting models and techniques in a service context;
  • Be able to apply selected performance measurement tools in a service context.
Key Skills:
  • Effective written communication skills
  • Planning, organising and time management skills
  • Problem solving and analytical skills
  • The ability to use initiative
  • Advanced skills in the interpretation of data
  • Advanced computer literacy skills

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

  • The module is delivered via online learning across a six month period, divided up into study weeks with specially produced resources within each week. Resources vary according to the learning outcomes but normally include: video content, directed reading, reflection through activities, opportunities for self-assessment and peer-to-peer learning within a tutor-facilitated discussion board. Tutors provide feedback on formative work and facilitate discussion board communication as well as being available for individual consultation as necessary (usually by email).
  • The summative assessment of the module is designed to test the acquisition and articulation of knowledge and critical understanding, and skills of application and interpretation within the business context.

Teaching Methods and Learning Hours

Activity Number Frequency Duration Total/Hours
Video content, directed reading, self-assessed assignments and guidance for further reading 150
Total 150

Summative Assessment

Component: Written Assignment Component Weighting: 100%
Element Length / duration Element Weighting Resit Opportunity
Individual written report, based on the strategic evaluation of an organisation in the services sector 3,000 words maximum 100% same

Formative Assessment:

A written assignment of 1,500 words, or its multimedia equivalent, which may involve some group work.


Attendance at all activities marked with this symbol will be monitored. Students who fail to attend these activities, or to complete the summative or formative assessment specified above, will be subject to the procedures defined in the University's General Regulation V, and may be required to leave the University