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Durham University

Marketing and Communications

Lucian J. Hudson, Director of Advancement and Communications

Lucian J. Hudson is responsible for leading on Durham University’s advancement activities, bringing together marketing, communications and development to support the enhancement of the University’s global reputation and influence.

Lucian is responsible for the Development & Alumni Relations Office and the Marketing & Communications Office.

Lucian is an experienced board chair, strategic communications specialist and executive coach. Most recently he has led a successful transition at the University of Oxford, putting public affairs and communications on a more strategic footing. He is lead author of the Policy Exchange report, Universities at The Crossroads, addressing governance, leadership and communication:
policyexchange.org.uk/publication/universities-at-the-crossroads/

As Chair, Earthwatch Europe, he has been steering the organisation through the disruption caused by Covid19, adapting business strategy through innovation, overseeing new investment and building corporate partnerships, harnessing science and citizen engagement. His wider professional portfolio includes counsel on crisis and recovery.

A past Chair of the Tavistock Institute of Human Relations, he was advisor to many senior leaders, helping them to manage challenges critical to achieving success. Since 2000 he has supported cabinet ministers, board chairs, vice-chancellors and chief executives. As communications chief in six large organisations, with responsibility in most roles for brand and marketing, Lucian has experience of international and national decision-making, business transformation and crisis management. As the UK Government’s chief spokesman at summits and ministerial meetings on climate change and sustainable development, he forged common purpose and engaged with media and multiple stakeholders across government, business and civic society.

At the Foreign & Commonwealth Office, Department for Environment, Food & Rural Affairs, Ministry of Justice, Cabinet Office and more recently, University of Oxford and The Open University, he led strategic change, overseeing integrated communications across multi-disciplinary teams, and engaging staff, media and stakeholders, including donors. He masterminded the highly successful announcement of two major widening access initiatives, and the unprecedented £150 million gift to the humanities. His OU team won four awards for promoting lifelong learning and academic excellence.

As a senior BBC television executive, he was a pioneer in 24-hour breaking news and established commercial joint venture channels with international broadcasters. He produced the first six hours of television news coverage for the BBC on the death of Diana, Princess of Wales. He founded the UK Government’s first digital portal, transformed the Foreign Office’s use of social media, and was responsible for the PR launch of FutureLearn, the digital education platform serving millions of learners.

As a consultant, his past clients include NHS, Lloyds Bank, Marie Curie Cancer Care, Lancashire Constabulary, Oxfam, Royal Academy of Engineering, ProActive ReSolutions, Thinking the Unthinkable. He was for six years Chair, Liberal Judaism.

Contact: @LucianHudson on Twitter or on LinkedIn.