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Durham University

Marketing and Communications

Photography and images

Photography plays a key role in both print and electronic communications. Images help engage an audience's interest and are a relationship-building tool with stakeholders. Images need to help a piece of communication attract attention, interest and desire. They should also ultimately help achieve a call to action. When choosing photography please consider the following:

  • Suitability to the audience, content and message that is being conveyed
  • Whether the image conveys a sense of academic excellence, personal growth and a world-class learning experience
  • Whether the image is the correct resolution for the medium (72 dpi for web use, and a minimum of 300 dpi for print)
  • Please also refer to data protection guidance which can be found here.

Alternatively if you would like to commission a photographer, the following contacts have been awarded a contract to work with the University until 2020:

Need an image?

A growing number of images from across the University are now available to download via our Image Management System. Please be sure to familiarise yourself with the user guide prior to use to get the most from the system.