Marketing Assets is an online platform managed by the Marketing and Communications Office to provide access to branded templates of some popular marketing materials. Academic departments, colleges and professional support services can nominate users who can access the platform.
The use of asset management systems is widespread across medium to large commercial organisations and they have an ever increasing presence within the higher education environment as an effective and economical way of managing the production of routine marketing materials, whilst retaining a level of consistency and professionalism befitting of the organisation.
- Improves the quality of marketing materials we produce across the organisation
- Reduces design costs across the organisation
- Allows the consistent implementation of the Durham University brand
- Reduces staff time when producing marketing materials
- Improves print-buying efficiency
- Links with the University’s Course Database and event listings to allow information to be pulled directly into the templates
- Links with our existing Image Management System giving access in-system to high-quality photography.
The pre-designed Durham University branded templates allow for local variation and cover marketing and communications collateral such as leaflets, posters and brochures, amongst many others and the user can choose to create items for both print and online-only use.
In order to make the process as easy as possible for users, we have pre-negotiated print prices with our Design and Print Framework partners for volumes of 100, 200, 500, 1,000, 2,500 and 5,000 units which can all be ordered through the system. Print costs for all of the items fall beneath the University’s Corporate Barclaycard single-purchase limit so purchase orders need not be generated in most instances and our print suppliers are able to accept credit card payments.
In the competitive HE environment low-quality materials can damage our reputation and brand image, and provide a poor user experience. By introducing the Marketing Assets system to the University we have taken away the costs associated with professional design; the only cost to users will be if you choose to have an item printed.
The system forms part of the Tools and Guides section; a resource that helps individuals or groups within Durham University raise their profile through effective marketing and engagement.
In order to access the system you must attend a brief 1-hour training session. For more information or to arrange a session, please contact firstname.lastname@example.org