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Durham University



Altmetrics is short for Alternative metrics - new ways of measuring the impact of research publications. Instead of counting 'traditional' citations, Altmetrics counts mentions on social media channels such as Twitter and Facebook.

Readers and DRO Depositors alike might be interested in Altmetrics. Readers can learn what others are saying about an article they're thinking about reading or have just read. Depositors could find out if their research is making an impact. Could be useful for the next REF.

Altmetric Donut

'Altmetric' is a company developing online services using data generated by social media. Their Bookmarklet app searches for mentions of a specific publication and presents the data visually. Their trademark is the Donut, like the one displayed above. Although instead of a question mark in the middle, there'll be a number - a measure of both the quantity and quality of social media attention received by the output. Underneath will be direct links to Twitter, Mendeley etc.


Is easy. But the Bookmarklet only works at the moment on browsers Chrome, Firefox and Safari.

  • Connect to the Altmetric website
  • Drag the box labelled Altmetric it! to your browser's bookmarks bar


  • Display a DRO record
    • a Digital Object Identifier (DOI) needs to be present in the record for the Bookmarklet to work
    • DRO journal articles and conference papers usually have DOIs - DOIs always begin with the digits 10, eg 10.1103/PhysRevD.86.010001
  • Click Altmetric it! on your browser's bookmarks bar
  • The Donut will display