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Durham University

Email and Telephone Directory

Staff Profile

Dr Sunčica Hadžidedić, BSc, MSc, PhD

Assistant Professor in the Department of Computer Science
Telephone: +44 (0) 191 33 47346
Room number: E231

Contact Dr Sunčica Hadžidedić (email at


Dr Hadzidedic is an Assistant Professor in the Department of Computer Science at Durham University. She obtained a BSc (First Class Hons) in Information Systems from the University Sarajevo School of Science and Technology (SSST), B&H, and University of Buckingham, UK. She holds an MSc in IT Management from Binary University, Malaysia. In 2018, she was awarded a PhD in Computer Science from the University of Warwick, UK. She worked as a lecturer and a researcher at the University SSST from 2017 to 2019, during which time she joined two EU projects: Erasmus+ e-VIVA (Enhancing and Validating servIce related competences in Versatile learning environments in Western BAlkan Universities) and EU COST Action VascAgeNet (Network for Research in Vascular Aging).

Broadly, her research interests are in human-computer interaction, affective computing and online privacy. She has published research on web personalisation, specifically affect-adaptive user interfaces and affective recommender systems applied to online cancer services. In collaboration with a B&H cancer association, she developed, a real-life cancer website providing emotion-based content recommendations and UI adaptation. Her current research is on socially responsible AI, with a particular focus on affect-aware Intelligent Tutoring Systems for students with mood disorders.

Research group

Innovative Computing Group

Research Groups

Department of Computer Science

  • Innovative Computing

Research Interests

  • Human-computer interaction
  • Web personalisation / user modelling
  • Affective (context-aware) recommender systems
  • Intelligent tutoring systems
  • Behavioural analytics
  • Applied machine learning in healthcare
  • Online privacy


Chapter in book

Journal Article

Conference Paper

  • Ramic-Brkic, B, Balik, A, Pistoljevic, N & Hadzidedic, S. (2019), Web Tool for Creating Educational/Therapeutic Programmes, 11th International Conference on Virtual Worlds and Games for Serious Applications. Vienna, Austria.
  • Al Qudah, Dana A., Cristea, A.I., Hadzidedic Bazdarevic, S., Al-Saqqa, Samar & Al-Sayyad, Rizik M. H. (2015), A Taxonomy-Based Evaluation of Personalized E-Advertisement, IEEE International Conference on Computer and Information Technology; Ubiquitous Computing and Communications; Dependable, Autonomic and Secure Computing; Pervasive Intelligence and Computing. 395.
  • Al Qudah, Dana A., Cristea, A.I., Hadzidedic Bazdarevic, S., Al-Saqqa, Samar, Rodan, Ali & Yang, Wei (2015), Personalized E-Advertisement and Experience: Recommending User Targeted Ads, IEEE 12th International Conference on e-Business Engineering. Greenbelt, MD, USA, IEEE, Piscataway, NJ, 56.
  • Hadzidedic Bazdarevic, S. & Cristea, A.I. (2015), What do people affected by cancer talk about online? Text analysis of online cancer community usage in Bosnia and Herzegovina, Fifth International Conference on Social Medial Technologies, Communication and Informatics (SOTICS). Barcelona, Spain.
  • Shi, L, Cristea, AI & Hadzidedic, S (2014), The Critical Role of Profiles in Social E-Learning Design, 15th Annual Conference on Information Technology Education (SIGITE). Atlanta, Georgia, US.
  • Hadzidedic, S, Dervishalidovic, N, Pandzo, A & Ramic-Brkic, B (2013), Use of Student Response Systems in Higher Education in Bosnia and Herzegovina, Recent Advances in Information Systems, Proceedings of the 7th European Computing Conference, WSEAS. Dubrovnik, Croatia.