Live in Lockdown series - 2020 event stats
(12 February 2021)
DARO’s Live in Lockdown online events series has proven to be a successful alternative mode of events delivery for our global community over the pandemic when they haven’t been able to connect in person. We have just published statistics from the series last year.
DARO’s first ever online events programme Durham Inspired: Live in Lockdown has made good progress in new markets and driven lead generation activity. It is a competitive model for both viewer attraction and (genuine) lead attribution that has been featured throughout industry workshops and conferences, with many colleagues from around the world approaching us for advice on building and delivering their own online events.
From May to December 2020
83 online events were delivered under one of three pathways:
Academic insights and expertise – bringing the latest Durham thinking and intellectual discussion from thought leaders around current issues, challenges-faced and potential solutions for the future. E.g. Digital Games and Artificial Intelligence - Professor Kiran Fernandes on technologies for resilient business models; DEVELOP Careers support – a series of discussions, workshops and resources to manage your career and professional life at this challenging time. E.g. Fuelling Innovation: Start-up Success in a Post-Pandemic Landscape; NETWORK Social networking – bringing the community together to reconnect and to ultimately have fun, providing some much needed mental relief and support throughout this difficult time. E.g. The BIG Durham Quiz.
We welcomed people from 85 countries, with 6883 unique registrations and 3360 unique attendees, including 1315 of those coming to their first ever alumni event. From that, 289 new volunteer and donor leads were created and fed into our impact pipeline.
The Alumni and Supporter Engagement team continue to work on the Live in Lockdown events programme and are now working with colleagues in the International Office to design an ambassador volunteer programme to support international student recruitment in five key strategic markets. A fantastic development, which complements Project 21 + Reputation Development work by colleagues in our wider Advancement division in Marketing & Communications.