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Durham University

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January 2021 Masters campaign from the Business School

(6 November 2020)

The Business School is now well into its five-month marketing campaign to recruit to its suite of six Masters programmes starting January 2021 – a new additional start date recently added in response to market changes resulting from the pandemic.

The integrated marketing campaign, developed using the student buying journey model, consists of both paid for and organic activity and aims to: provide quality cohorts for the six Masters routes starting in January 2021; increase brand awareness of both the Business School and the University across target markets; and drive an application pipeline for postgraduate taught programmes for October 2021 and beyond.

Find out more about our January Start Masters programmes, please share with your family and friends.

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