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Dialogue

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Reminder - ESRC IAA writing for lay audiences workshop

(13 October 2017)

This workshop will take place on Wednesday, 1 November, between 12pm and 4.30pm, in the Lindisfarne Centre at St Aidan's College. This workshop will help you increase the impact of your research by learning how to communicate your work to audiences outside academia. You’ll learn how to use accessible and engaging language to describe your research, find out how to identify key target audiences for research outcomes and how to tailor your writing to reach those audiences. Please note that places are limited to 25, and priority will be given to social science researchers. To book your place email esrciaa@durham.ac.uk or via the training link

Delivered by specialist research communications agency, Campus PR, the workshop will help you:

- Identify what aspects of your research will engage your target audiences and what are the right channels to reach them, including both traditional and social media;

- Look at what to include in a briefing document for policy makers;

- Learn how to persuade a media outlet to publish your article by writing a ‘killer pitch’ that no editor will be able to refuse.

Although the workshop has a focus on writing for media and policymakers as a route to impact, the skills you’ll learn will also help in writing lay summaries for your grant applications.

Who should attend

This session is funded by ESRC and is open to academic researchers and PGR students from Newcastle and Durham Universities (although it’s probably less suitable for students in the first year of their PhD).