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Durham University

Internal Communications

Dialogue Signposts Editorial Policy

The purpose of the Dialogue Signposts email is to provide an ‘at-a-glance’ update on important operational news and to direct readers to information about upcoming activities and events. The text below sets out the new editorial policy for Dialogue Signposts. If you have any questions to which the answers are not provided below, please email dialogue@durham.ac.uk

Process

Staff and Student Dialogue Signposts emails will be produced on Fridays only until further notice. If you’d like to submit content, please complete the online form by 5pm on a Thursday for the following day's email. Please note that content will only be accepted if it has been submitted using the online form. If you experience any problems with the form, please email dialogue@durham.ac.uk

Content guidance

Avoid repetition

Please do not submit the same content item multiple times as repetition can reduce the effectiveness of the communication. We recommend a maximum of two posts about a particular event/item but, where possible, not on consecutive weeks.

Events

Individual content items for lectures, seminars, workshops and events such as music and theatre performances and exhibitions, that are advertised on listings pages will no longer be included in Signposts emails. Instead we will provide links to our existing What’s On Guide, the Research lectures, seminars and events list and Department and Institute events pages. Please use these guides fully to ensure your event is promoted effectively. Each Friday we will highlight a few events for the forthcoming week, taken from the various listings pages.

Notices for workshops, training events, language courses and other participative or one-off events will continue to be included.

Word count

Please include a maximum of 50 words in the ‘First Paragraph’ box in the Signposts submission form. This copy should answer the questions Who? What? When? Where? Why? and How? or as many of these that are relevant to your message. Please use the ‘Full Signposts Item’ box for further information (150 words maximum).

Style and tone

Please remember that Dialogue Signposts is read by staff and students across the University so do use Plain English and avoid jargon/technical language. The language should be inclusive and accessible to all. Think about who the intended audience of your content is and write as if you are having a face to face conversation with your reader.
Please refer to the Tone of Voice advice in our Brand Guidelines for further guidance.

Editorial authority

Please note that the Dialogue Team reserves the right to edit content submitted to Dialogue Signposts in line with the editorial policy and to not include content which does not align with these guidelines.