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Durham University

Durham Energy Institute

Past Events

Find out about some of the previous events held by Durham Energy Institute:

A Perspective on Strategic Intervention

13th August 2018, 11:25 to 11:25

DEI Seminar Series

In this talk, he deconstructs Strategy into the elements of a ‘Simple Proforma’ that everyone can carry around in their head: he stresses the importance of Prior-preparation and outlines the design of a Template for a Strategic Framework and Targeting Methodology that is universally applicable; he goes on to suggest how to Build a Learning Organisation and ways to Close High-value Deals.

The Exemplars illustrate how his asymmetric interventions have transformed British Engineering and Technology SMEs into Global Players by adjusting their ‘Route-To-Market’. He seeks to extend this Mission to wider areas of Commercial Activity.

Whenever he can, Malcolm promotes the idea that the ‘Better Product Theory’ is not only redundant but facile. What decides the business is the User’s perception of the ‘Better Value-Proposition’ and those perceptions vary.

Accordingly, Strategy, the Business Process designed to exploit the Product, always takes precedence over Engineering Excellence in any procurement situation; thereby reinforcing his notion that Technology is rarely the ‘Key to Growth’.Malcolm Storey is a Strategist who’s lived and worked in Africa, the Middle East and London; he’s closed Business in India and Indonesia and facilitated transactions in Europe and the USA.

Malcolm holds a PhD in Offshore, Supply-side Relationships; he was a Top Salesman with General Electric (USA); his Activities include Consulting, Mentoring, Lecturing and Property Development.